Im going to start off by saying getting leads is never done by 1 single thing.
Getting leads is the culmination of all of your sales systems and your branding systems working together to build trust.
But I will say this, I have seen some things work way better than others.
I've seen the information I am going to tell you, work for almost every industry I have ever done videos for.
Creating marketing or good videos isn't that hard.
But it is important that you know who you are speaking too.
Which is why most people fail to make good videos.
Somewhere along the line someone told them, talking about themselves (come on man you aren't that great #sorrynotsorry) is the key to getting business... Huh?
Then someone else must have told them to race to the bottom and lead with their offer as a selling point. Which then what makes you any different than the school down the road?
Offers are great when used correctly. But not as the first line of offense. Plus you wind up attracting people that care more about the lowest price than the value of your program.
Now these same people are saying you need to build trust. Something I have been saying you need to do if you go back to my posts almost 4 years ago. Everyone scoffed. I was ridiculed. "SALES is what matters most" No duh-Sherlock.
But HOW you get sales and how I get sales are very different my man.
Funny those same people who contested me back then are now saying exactly what I have been saying all along.
Connect. Build Trust. Give Value - Focus on caring. Engage. Focus on being a REAL person not a cartoon charecter...
All of the hot topics being touted now - only problem is... Most of those cats are like dead drift wood in videos. Lot of puffery. No charisma.
If there is one thing I know how to do is get the goosebumps going and flowing with videos. In the great worlds of Mr. Shawn Carter.
"Let me show you how to do this son." - Jay-Z
I saw recently someone saying people need to "tell stories".
So my question is do you know how to tell a story?
I know most people don't. They think talking about themselves is telling a story. It isn't. It's self centered. It makes YOU feel good and that's about it.
Designers, writers, film makers are inherent story tellers.
That's what we do with images, pictures, words, and pieces of color, moving things and splashes of sound.
Marketers may be good at it but fundamentally most marketers today are still at it like used car salesmen. Looking for the sale right out of the gate. Without trust. Looking for a kiss without conversation. Looking for the digits way too early guy. So wack and so 1990.
"If you don't like my lyrics, you can press fast forward" Jay-Z
So let me help you get up to speed.
There are 3 things you need to do to make your videos BLOW UP.
In this post, I will go over where I think trends are going for Martial Arts Marketing - and Gym Marketing for the remainder of 2023 and into 2024.
Seasons come in, and seasons go out. And if the last few years taught us anything - everything can - and probably will change.
As a fitness or martial arts instructor or as a gym or dojo owner, maintaining a solid connection with your students is essential for ensuring the success and growth of your classes.
One effective method of fostering these relationships is student retention cards and handwritten notes.
This training was created for our free Facebook group (you can join the group here). But I thought it was so good I had to share it with the world.
Every year I compile a list of whats working and what isn't on Facebook (where I promote mainly) and I print it out and keep it handy.