Boost Your Studio's Growth with EDDM: Travis's Success Story
Running a successful martial arts studio isn't easy, and good marketing is a big part of that success. Today, I want to share the story of Travis Thorton, who owns two studios—one in the Northeast and one in the Southeast—and how our Every Door Direct Mail (EDDM) products at Dojo Muscle have helped his business grow.
Travis has been working with us for over ten years, relying on us for all his marketing needs. A year ago he decided to try out our EDDM products, and the results have been amazing. By sending out 5,000 mail pieces each month, Travis consistently sees between 20 to 40 hits per campaign across his two locations. This steady stream of leads has brought immense value to his business and a continuous flow of potential new students.
"Hey, my name is Travis Thorton. I own two martial arts studios—one in the Northeast, one in the Southeast. Just wanted to give a quick shout-out to Chris Perilli and the team at Dojo Muscle. I've been using Chris for over 10 years for my marketing collateral, and of late, last year or two, we've been using Every Door Direct Mail pieces from Chris with great success. Every single time, we send 5,000 pieces out per month, and without fail, we're getting between 20 and 40 hits off of those pieces every time we send them out among our two studios. Countless leads, countless value from that. It's a foundational piece of our marketing that we continue to do every single week, week in and week out. Chris has always been fast with the service, quick with his replies, easy to work with, upstanding business owner, martial artist himself. I recommend anyone who's looking to get into Every Door Direct Mail and marketing for their studio to look at Dojo Muscle and Chris Perilli. You can't go wrong."
What makes Travis's story so compelling is the consistency and reliability of the results. These mail campaigns have become a key part of his marketing strategy, something he can count on week after week. It's not just about the impressive numbers; it's about the peace of mind knowing that your marketing efforts are consistently paying off.
Costs of local paid social media ads have gone up and quality has shrunk. That's not to say it won't work at all - but they have not been the same since the Apple privacy update with IOS14.
Click this link to learn more about the EDDM service by the United States Post Office.
One of the key benefits of using EDDM is its ability to target specific neighborhoods, ensuring that your message reaches the right audience. This approach has allowed Travis to connect with potential students who are already interested in martial arts and fitness. By focusing on local communities, he’s been able to build a strong, engaged customer base that continues to grow.
Click this link to learn about the cost of individual routes.
At Dojo Muscle, we're all about fast and responsive service. Whether it's making quick changes to a design or coming up with a new campaign idea, we're always ready to help. Our deep understanding of the martial arts world means we know what works and what doesn't, making our campaigns highly effective.
Travis's experience is a testament to the power of EDDM and the dedication of our team. If you're a martial arts studio or fitness business owner looking to step up your marketing game, Dojo Muscle offers a proven solution. As Travis himself says, you can't go wrong with our EDDM products.
If you're ready to see similar results for your studio, consider partnering with Dojo Muscle. Let us help you grow your dojo and reach your business goals.
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