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    Back-to-School Isn't Over. Halloween Starts Now.

    Back-to-School Isn't Over. Halloween Starts Now.

    by Christopher Perilli August 17, 2026 4 min read

    Back-to-school enrollment is still open for about three more weeks, so close it now with fast plays. Then set up the Halloween-to-November wave almost nobody mails for, using a print-and-mail timeline that has to start in August.
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    School Starts In Weeks. Are You In Their Mailbox? - Dojo Muscle

    School Starts In Weeks. Are You In Their Mailbox?

    by Christopher Perilli August 03, 2026 3 min read

    Why back to school is the biggest enrollment window of the year, how EDDM actually works, what makes a card convert, and the exact timeline to hit mailboxes before the first bell.
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    Back-to-School Enrollment: The 90-Day Countdown Calendar - Dojo Muscle

    Back-to-School Enrollment: The 90-Day Countdown Calendar

    by Christopher Perilli July 13, 2026 6 min read

    September fills the mats. August decides who fills them. July decides whether August works. Here's the 90-day back-to-school calendar martial arts schools should be running right now.
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    Is Direct Mail Worth It for Martial Arts Schools? The 2026 ROI Math - Dojo Muscle

    Is Direct Mail Worth It for Martial Arts Schools? The 2026 ROI Math

    by Christopher Perilli July 06, 2026 4 min read

    Is direct mail worth it for a martial arts school? Here's the real ROI math — response rates, trial conversions, costs, and why a single postcard won't fill your mats.

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    Dojo Muscle