• The best collection of Martial Arts Marketing, Martial Arts Print Marketing, Martial Arts Video Marketing - in the industry.


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    Your Ads Are Bidding Against Black Friday. Your Mailbox Isn't.

    by Christopher Perilli November 02, 2026 3 min read

    From Black Friday through Christmas, every retailer is bidding for the same parents in the same feed. Here is how that auction works against a local martial arts school, why the mailbox wins Q4, and how to time your holiday mail so it lands before the break.
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    You Mailed The Cards. You Have No Idea If They Worked. - Dojo Muscle

    You Mailed The Cards. You Have No Idea If They Worked.

    by Christopher Perilli October 26, 2026 3 min read

    You mailed the cards and never knew if they worked. Here is how to track every direct mail drop with a QR code, a promo phrase, call tracking, and one front-desk question, all set up before your next holiday mailer.
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    Everyone Fights For January In January. That's Why They Lose. - Dojo Muscle

    Everyone Fights For January In January. That's Why They Lose.

    by Christopher Perilli October 12, 2026 4 min read

    January is the biggest enrollment month of the year, and the schools that own it decide in the fall. Inside: the resolution psychology, why December direct mail beats a crowded January ad, and a worked-back timeline to land on the counter right as parents make the call.
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    The First Card Doesn't Sell. The Third One Does. - Dojo Muscle

    The First Card Doesn't Sell. The Third One Does.

    by Christopher Perilli October 05, 2026 3 min read

    Most schools mail one postcard, get little, and decide direct mail is dead. The real lever is frequency. Here is why the third touch converts, the honest math on reach versus repetition, and a three-drop holiday-to-January plan that fills your mat.

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    Who We Have Worked With

    Dojo Muscle