This is what you need to succeed as a martial art school owner.

This is what you need to succeed as a martial art school owner.

by Christopher Perilli January 02, 2019 0 Comments

This is what you need to succeed as a martial art school owner. - Dojo Muscle

I never want anyone to think there is a magic pill.

There is no magic pill. You became a GM, Master, Soke, Shihan, Sifu or professor by many many years of practice.

The consistency and dedication it took for you to wear a high rank of any type is the EXACT same consistency and dedication you will need to succeed in business and in life.

I learned boxing - Muay Thai and became a purple belt in jitz by many years of tough training, ups, downs, tears, joys, injuries.

The one thing we both share.

Is that one thing that so many school owners miss. They want to skip ahead.

They want the filled in boxes and calls galore. I get it.

But you started as a white belt at one time. You started and you were awkward as can be. I get it I tapped to knee on belly once.

But what happened? You didn't quit. Did you?
No - you got beat.
But your thick skull said. Ok. And came back for more.


Because deep down inside I believe you have that lion's blood.

You are one of the few people who doesn't cower when times get tough. You don't shrink. You don't run. You run into it. It scares the hell out of you and excites you all the same.

It's the same type of consistency that got you to your rank that will get you to be a millionaire if that's what you chose.

But let me be 100 with you, there is no shortcut. It duly frustrates me when owners give up on their marketing ideas because they went 1 month with no results. I went 5 years for one business with no results. I spent 2 years getting my butt handed to me every day on the mat as a white belt.

The same thing that got you to be a black belt is the same thing that is going to get you to be a black belt owner.

There is no buy a belt.

There is nothing but smashing and getting smashed. EVERY day.

But I know you are built for that.

Or you wouldn't even be reading this or even know who I am. Because you stuck with something until you saw it through (black belt) I know even if you don't know - that you have it in you to be a great marketer and a business owner.

Even if you can't see it right now. Enjoy the journey. Don't focus on skipping ahead. Focus on now.

That 1 more set of reps. That one more. You are tired. Great. Keep going.

You got beat. Good. Time to get better.

Consistency. You can never become a master of anything without - mat time. The same concept applies here.

2019. Take it. It's yours if you want it.

If you want to get videos and marketing materials each month click here to learn more. 

Dojo Muscle Up™

Christopher Perilli
Christopher Perilli


Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.

Also in Marketing Tips

Kick Boxing Video Shoot
Martial Arts Marketing - Guide and Trends for 2024

by Christopher Perilli September 11, 2023 0 Comments

In this post, I will go over where I think trends are going for Martial Arts Marketing - and Gym Marketing for the remainder of 2023 and into 2024. 

Seasons come in, and seasons go out. And if the last few years taught us anything - everything can - and probably will change. 

Continue Reading

How to keep more members in your martial arts and fitness business by writing handwritten notes. - Dojo Muscle
How to keep more members in your martial arts and fitness business by writing handwritten notes.

by Christopher Perilli April 08, 2023 0 Comments

As a fitness or martial arts instructor or as a gym or dojo owner, maintaining a solid connection with your students is essential for ensuring the success and growth of your classes. 

One effective method of fostering these relationships is student retention cards and handwritten notes. 

Continue Reading

The Ultimate Meta Facebook Video Marketing Cheat Sheet. - Dojo Muscle
The Ultimate Meta Facebook Video Marketing Cheat Sheet.

by Christopher Perilli March 30, 2023 0 Comments

This training was created for our free Facebook group (you can join the group here). But I thought it was so good I had to share it with the world. 

Every year I compile a list of whats working and what isn't on Facebook (where I promote mainly) and I print it out and keep it handy. 

Continue Reading

Dojo Muscle

Dojo Muscle