I never want anyone to think there is a magic pill.
There is no magic pill. You became a GM, Master, Soke, Shihan, Sifu or professor by many many years of practice.
The consistency and dedication it took for you to wear a high rank of any type is the EXACT same consistency and dedication you will need to succeed in business and in life.
I learned boxing - Muay Thai and became a purple belt in jitz by many years of tough training, ups, downs, tears, joys, injuries.
The one thing we both share.
Is that one thing that so many school owners miss. They want to skip ahead.
They want the filled in boxes and calls galore. I get it.
But you started as a white belt at one time. You started and you were awkward as can be. I get it I tapped to knee on belly once.
But what happened? You didn't quit. Did you?
No - you got beat.
But your thick skull said. Ok. And came back for more.
Because deep down inside I believe you have that lion's blood.
You are one of the few people who doesn't cower when times get tough. You don't shrink. You don't run. You run into it. It scares the hell out of you and excites you all the same.
It's the same type of consistency that got you to your rank that will get you to be a millionaire if that's what you chose.
But let me be 100 with you, there is no shortcut. It duly frustrates me when owners give up on their marketing ideas because they went 1 month with no results. I went 5 years for one business with no results. I spent 2 years getting my butt handed to me every day on the mat as a white belt.
The same thing that got you to be a black belt is the same thing that is going to get you to be a black belt owner.
There is no buy a belt.
There is nothing but smashing and getting smashed. EVERY day.
But I know you are built for that.
Or you wouldn't even be reading this or even know who I am. Because you stuck with something until you saw it through (black belt) I know even if you don't know - that you have it in you to be a great marketer and a business owner.
Even if you can't see it right now. Enjoy the journey. Don't focus on skipping ahead. Focus on now.
That 1 more set of reps. That one more. You are tired. Great. Keep going.
You got beat. Good. Time to get better.
Consistency. You can never become a master of anything without - mat time. The same concept applies here.
2019. Take it. It's yours if you want it.
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In this post, I will go over where I think trends are going for Martial Arts Marketing - and Gym Marketing for the remainder of 2023 and into 2024.
Seasons come in, and seasons go out. And if the last few years taught us anything - everything can - and probably will change.
As a fitness or martial arts instructor or as a gym or dojo owner, maintaining a solid connection with your students is essential for ensuring the success and growth of your classes.
One effective method of fostering these relationships is student retention cards and handwritten notes.
This training was created for our free Facebook group (you can join the group here). But I thought it was so good I had to share it with the world.
Every year I compile a list of whats working and what isn't on Facebook (where I promote mainly) and I print it out and keep it handy.