• The best collection of Martial Arts Marketing, Martial Arts Print Marketing, Martial Arts Video Marketing - in the industry.

  • How to plan the year out like a boss.

    January 01, 2019 3 min read

    How to plan the year out like a boss. - Dojo Muscle

    What are you going to do this year different than last year?  

    That's a question I ask myself on NYE every year.

    I have not gone out and "celebrated" officially 
    a NYE for many many years. 

    Instead, each year is me and Jessica, Romeo, Foxy, Brutus and Mia our 4 Chihuahuas (yes I have 4 chis and 3 will love you to death and 1 will bite the hell out of you :) ) sit on the couch and plan the year. Plan where we want to go what we want to do and how we want to live. 

    I usually take off from Dec 22, to Jan 3rd.

    To contemplate. To plan. To organize. 

    But most important to shave away the excess. Up until only 2 years ago, my entire world was about more. More money, more stuff to do, more apps, more ways of doing things, more everything. More social accounts, more madness. 

    And it drove me so nuts, about a year ago I found out I was subclinical Hypothyroid. Athletically / Stressfully / induced borderline Hypothyroid.  Studies show that athletes get this a lot, especially if you are on a low salt diet.

    Athletes and martial artists sweat out more minerals and salts than they take in often. Making almost the vast majority have some sort of deficiency. Ok enough on the biology lesson. 

    Just know I was messed up. 

    The stress of doing more. Working long hours. Flying all over the world. Writing, filming, blogging, social media, family life, friends, it made me nuts. 

    So I started to make sure this last 20 month has been about simplification. And the last year has been a high focus. 

    2019 I focus 100% of my energy, on you.

    Your schools, your services, the good you do in the world and the ability for you to get more students. Impact more lives. Change your own life. Change mine as well. 

    So I sit each year and write down everything I need to do for the entire year. 

    Try this right now if you haven't already. 

    • Write down 50-80 things you have to do this year. 
    • Think about your one big goal.
    • Write it down clearly. The more clear the better. (Example - Get in good shape... weak goal. Lose 30 pounds in 16 weeks. - BOSS Goal) 
    • Now go through that list and sort out the main things you need to do Mainly you should have Company, Sales, Marketing, Legal / Accounting, Mindset, Health, Life 
    • Now go through and start to organize that into a quarterly list by looking at the highest priority stuff you need to do to accomplish your big goal - and pick 3-5 goals for the quarter. 
    • Now in a book (writing this stuff down is KEY) write out the things you need to do this week to move the chains on those quarterly goals. 
    • Use something like Asana or Basecamp or Trello to keep you organized. 
    • Finally, write each daily goals you have to get out of the way to move your weekly goals ahead. Pick 3-5 (3 is better) Life gets in the way. So don't beat yourself up if you don't get them done. 
    • If you miss one move it to the next day. 
    • At the end of the week reflect on what you did what you accomplished and what you need to move to the next week 
    • Rinse and repeat. 


    This type of planning breaks down entire years into bite-size chunks. You figure out what you want and then work backward from there. 

    This type of planning has helped me immensely. I believe it can help you. 

    Try it out and here is to a happy healthy and prosperous 2019! Drop a comment below. 

    Want to get videos every month? Check this out: 

    Muscle Up

    Christopher Perilli
    Christopher Perilli

    Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.

    Leave a comment

    Comments will be approved before showing up.

    Also in Marketing Tips

    The Ultimate Guide to DIY Marketing for Martial Arts Schools: Outsmarting the Typical Martial Arts Marketing Agency
    The Ultimate Guide to DIY Marketing for Martial Arts Schools: Outsmarting the Typical Martial Arts Marketing Agency

    July 16, 2024 3 min read

    As a martial arts school owner, you have a unique advantage when it comes to marketing your business. 
    Read More
    Fire Your Ad Guy
    DIY Martial Arts Marketing: Proven Strategies to Beat Any Martial Arts Marketing Agency

    July 02, 2024 3 min read

    As a martial arts school owner, you have a special advantage when it comes to marketing. 
    Read More
    Couple close up
    Empowering Martial Arts Instructors: How DIY Marketing Outshines Martial Arts Marketing Agencies

    June 28, 2024 3 min read

    As a martial arts instructor, you have the passion and insights needed to market your school effectively. While hiring an agency might seem like the easy route, it’s often expensive and impersonal.
    Read More

    Dojo Muscle