A story from college.
I remember history class. The teacher was very animated and crazy. But the whole class would be totally at attention the entire time.
He said to us "command the stage".
He was my history teacher and we had to do presentations for class. He said to me after class. You have a certain charisma about you. Use that.
That didn't make much sense to a 20 something-year-old young man. Use that? What does that mean?
He then had a class that he taught us how to build charisma - and it often has to do with allowing others to talk about themselves.
Here is a screenshot of a post I put out. This plays to peoples narcissistic side and it went wild.
People love to talk about themselves.
Give them a reason and they will and they will love you for it as well.
So how do you do that for your martial art school?
By making content that is thought-provoking. So many school owners spend so much time straight selling. Selling either an idea or their program or just content - selling. Which is like trying to contrive that you are making content to teach but really it's a veiled attempt at selling.
There are times to sell and times to tell.
Sometimes, actually, most of you should do one or the other. If you are going to tell, the end of your videos should be soft sells. Mainly when giving out content to people try to do what you normally would do in a cocktail party.
Engage. This is often very overlooked. Just engage with people get them talking have a conversation.
So an example to that would be something like - creating a video asking your core audience, a question that would provoke engaging. Or talking about a topic that has both powerful sides to it. Ask about their worries, desires or needs.
When you can simply engage with people and get them to talk about themselves. you play to the side of people that makes them feel important.
This is important. YOU are not the hero of the story, THEY are.
We have an amazing program that has helped over 200 school owners already - if you want the best hottest, newest and most impactful videos to market your martial art school every month. Check out the Dojo Muscle Up™ program here.