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  • Facebook Is Changing - AGAIN. Learn how that impact your martial art school in 2019.

    December 10, 2018 4 min read

    Facebook Is Changing - AGAIN. Learn how that impact your martial art school in 2019. - Dojo Muscle

    So there have been a lot of changes going on in the ad world on Facebook.
    Things are swinging wildly. And the trees are shaking. Coconuts are falling and I want to prepare so you don't get hit in the head.

    Some of it impacts you directly. Some if it is great.
    Some of it is a big challenge to get around for you in you have marketed as many have in the past. More on that in a few days. Some of it is really scary for you if you have been. Not trying to alarm you. Just prepare you. You should be aware of this stuff.

    No more sensational marketing on Facebook anymore.
    That's the update in a sentence.

    You can't make grandiose claims, create ads that are sensational, political, violent or basically rock the boat in any fashion of questionable topics.

    Put insane numbers out like lose 20 pounds in 4 weeks, get in amazing shape (implies that there is a single best shape - odd right?) or make 20k. You can't by law really parade around dollar numbers online either. But people have been doing it for a long while. That's going to come to a close in 2019.

    Now, this is still very open to interpretation. And more info will unfold in the future weeks and months. But this is what we have learned from being deep in the front line trench.

    The good news is that there are a ton of new review processing. Meaning that Facebook is now reviewing ads way more before they get live, as opposed to before they would review when something gets flagged.

    This also means now that instead of your ad getting flagged too much and possibly shut down, this is a means to stop that. Also, a means for Facebook to protect itself. It's also a means of being able to tell us what is actually flagging the content and then easily adjust. Not all reviewers are alike. As one reviewer may be more stringent than another. Sometimes videos get flagged and go through on review. Sometimes you get a reviewer who is very helpful. Sometimes you don't. Often you get different reviewers as conversations linger back and forth.

    For us at Dojo Muscle, we have already put into motion adjustments accordingly because of it. The good part is there is now a team of people who can give you feedback to how to get your ad to pass. This is a great thing. Because things are going to change. The companies that can move and change fast will prosper the ones who can't - won't.

    In the past, you sometimes were in the dark for a long time.
    This is very proactive.

    What did that mean though?
    Well. Something really serious.
    It means the content and copywriting like direct marketing days of grandiose claims, and cacophonic chemical code concocted, to cull, coax, and cultivate a culture of commerce, and capitalistic consumption compounded and capsized completely.

    See what I did there?

    Ya in short. It means no more horsing around and making insanely big blanket statements. Like, make 20k in 1 month. Many people don't realize this but that is actually illegal via the FTC but marketers online have been in the wild west for a long while. This is the next thing to get cracked down on. The laws were actually passed a few years ago. I don't think they have been scrutinizing a lot of this stuff until now.

    The belt just got tighter. It's going to continue.
    The good thing? Culture, emotion building connection, fun, entertainment, awe, inspiration, and pulling on the heartstrings of customers - that's where we are going people.

    And it's hugely exciting to think about it. The days of Dan Kennedy Copy - those are moving out of social media marketing, and what's moving in is a lot more like movies, tv, and subtle emotion.

    So what does that mean for you? It means it's more about building, storyline, culture, emotion than ever before because those things will never be Panda slapped. And those things never go out of style.

    GDPR regulations have changed the EU.

    Most in the states who are marketing aren't even aware of the impact.

    But that's coming this way around March 2019. And it's going to take everyone who uses bots as their way of getting leads and put them in a really precarious situation. More to come on that as it progresses. 


    Know that it's going to get harder for those unable to pivot or only know what to do. And not why they are doing what they are doing.

    I will keep giving updates on this stuff as it progresses. It's impacted some of our customers and clients in many sectors of business. It's a widespread thing that will continue to tighten.

    I'll keep you posted on more. In the meantime, if you want to future-proof your business and your marketing efforts we created Dojo Muscle Up™ to do exactly that. Each month you get videos, graphics, training and discounts on everything at Dojo Muscle. Join the community and join hundreds of school owners using our program right now to gain attraction and put more leads into their pipeline. 



    Christopher Perilli
    Christopher Perilli

    Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.

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