If you had to break it down and say 1 thing, or 1 word that makes a business successful what would it be? Wait. I will tell you.
You could have the best marketing, the best lead generating site, the best brand, and the best copy but if you as a person have not come to terms with compassion, empathy and what makes you a human being your business will suffer greatly.
Success is not hard, what is hard is growing fostering and nurturing relationships that continue to grow long after your initial dealing.
Often business people don’t put enough stock in growing relationships and they focus too much on numbers, and percentages. While we all have to do that as a business owner, without service you can have the best product but no one will repeat buy it.
Service is the corner stone of success, NOT sales.
There are many thought processes about this, but the people whom I have met who are heavily respected, heavily invested, and have staying power know very well it’s more about helping others obtain their goals.
The key part of STAYING successful is building relationships that help everyone succeed.
Listening is another crucial part of building relationships, listening to peoples needs, wants, desires, pains and fears are paramount to building that relationship. Without it you are poking in the dark. Sometimes business people can operate like robots, with canned responses and scripts.
There is nothing more frustrating to me than a canned response created to cover their butts and do nothing to help me when I am in a time of need. If you have ever called a credit card company and got the run around you know exactly what I am saying. Those calls make you feel like you are not important, that you do not matter, and all they are in place for is damage control.
Lastly relationships is about mutual compassion, mutual empathy and mostly mutual respect. It’s important to respect others greatly, but it’s even more important to respect yourself.
These days people will hop from guru to guru, company to company in search of the golden egg. There is no golden egg. There is your culture, how well you service people. HOW WELL you can communicate that service, and how efficient in each channel or medium you are communicating that service and showing that love. That’s it. It’s hard work yes. It’s hard to be real in a world of fakers, and it’s hard to be great in a world of mediocrity.
But if you are reading this then I know already you are not like the rest.
You dare to be different you dare to love and service while others scrape for lust and sales. Until next time. If you loved this blog please sign up! If you need products for your martial arts business check out Dojo Muscle.
If I gave a Katana would you know what to do with it?
Most people would say sure.
It cuts stuff.
You swing it and it cuts things into pieces.
Then you give them the sword.
And they start swinging it around crazily.