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  • The biggest problem you have marketing your martial art school.

    July 13, 2018 4 min read

    The biggest problem you have marketing your martial art school. - Dojo Muscle


    If you are a martial art school owner who wants to attract the attention of prospects that don't know you online you have a major problem.

    The deck is stacked against you.

    Video is the only way to do this. 

    Even people are now taking images and making them video because video is what FB displays at the top.

    This is similar to the stock programs so many bought into years ago where you used stock images to promote. Only thing is images don't work much anymore. So new video is basically moving stock images. And when done right has INSANE results.

    Every day more video content gets put on FB. Which means fewer chances of a prospect seeing your ad or post. Meaning that the more that comes into this space the less effectiveness anything is.

    Which means you have to be able to cut through the noise. 
    And to make matters worse, you have about 3 seconds to do that.

    Do you really think you standing there talking to someone who has NO idea who you are what you do and even what their problem is going to snap them out of their FB feed slumber to play your video?

    Sure you can sink a nail with a brick but a hammer works better.

    To be a great FB liver or to even be great in videos takes A LOT of practice. It's NOT easy. It is almost a full-time job. Most people don't have this time. And worse most don't love it.

    I'm all about data. Not about theory.

    Look let's be real about it a lot of people say a lot of things in this industry.

    But not many actually have the street cred to back that up. 

    This is my world.

    “If you’re studying my game, you’re entering my game, and I’ll be better at it than you.”
    -Marcelo Garcia

    If anyone is telling you to make any sort of video ask them what videos have they used for their clients and have sold boatloads of product.

    When the answer comes back as none. Then shake your head and listen to what I am saying to you.

    You have been told to do FB lives standing there on camera talking to your audience. Or silly Meme videos. Those are great but they take a hell of a lot of time and thick skin because most will bomb.

    If you aren't running paid ads you are wasting precious time.

    FB lives works great for a warm audience. 
    It does not work well for a cold audience unless you are famous or have a following.

    Why? Because prospects who don't know you, have no idea about anything you are doing you are just another talking head yapping away. They won't get 5 seconds into your video. That's the stone cold reality of it.


    Well, would you watch someone's video you don't know like the 400,000 Gary V wanna be's? Probably not.

    These videos work GREAT to a hot audience.

    But for a cold audience - which is people who don't know your prospects and people you are hoping to sign up are scrolling through feeds fast, and only certain specific types of videos work well to capture that attention.

    If you are running ads to cold traffic you are going to get slaughtered boosting FB lives. Unless you are a badass presenter.

    If you are running humdrum video ads to cold traffic and they don't follow a specific format you are going to lose your shirt in money and time. You may get some results but time is money you need maximum results - fast.

    I know because I have been doing this for a decade for some of the biggest names in fitness, martial arts, and entertainment.

    If you don't grab someone's attention in 3 seconds they are - BYE Felicia.

    So how do we get that attention?

    Well, there are a few ways. But I have yet to see anyone do it in this industry the right way. Except for us. I'm not saying that to brag I'm saying that to say I don't think there is anyone in this game that has the credentials the client list and the know how / plus the talents we have at Dojo Muscle.

    Most people think they have to do it all themselves.

    That's not true. And most people are being told information that is just theory as they have never tested this out. We test everything.

    EXTREMELY specific and timed correctly with a bunch of special techniques that are meant to do just that.

    Otherwise, you are wasting your time and money.

    At Dojo Muscle Up™ our program has the REAL data of people using our stuff and getting insane results. It's not a theory it's rooted in the same concepts I build 5 figure shoots with every month.

    5 Key points:

    • Make videos that hit hard and wake people up 
    • Use a specific set of pattern interrupts that get people to wake up
    • Don't stand there talking to your cold audience you will bore them to death (Just like the goo-roos who tell you this stuff. snorefest) 
    • Use as high-quality professional imagery as possible (Remember all of those programs with stock images --- well this is stock images that move) 
    • Pay for ads on social media to see real results

    If you want to really get great results with your school we create these exact videos for schools across the globe.

    go here https://dojomuscleup.com/video-marketing-made-simple/ before the price goes up.

    Christopher Perilli
    Christopher Perilli

    Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.

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