While everyone is chilling, you are killing.
STOKED!!! So many people took my advice in the last email and started ordering their back to school stuff NOW!
Don't wait. Everyone's distracted.
But what's on most peoples mind is the impending next season.
Back To School. Fall.
Parents are thinking about ways to keep their kid occupied after school and during the week.
You should be thinking about how to capitalize on this RIGHT NOW. Don't WAIT!
I can't begin to tell you how every season we get a ton of sales in September....
For. Back To School.
So much money is being left on the table.
Start everything early. Get your marketing ready NOW start promoting soon.
These are the stats to be aware of:
Only a very small percentage of people come across your ads, be it physical or digital every day. It's safe to say that most people are not seeing your offer.
Otherwise, we'd all be rich.
So that means putting your offer out multiple times again and again will have a lasting effect.
On average 70% of people never see your emails. Send the more.
On average under 5% of any campaign will convert, be it digital or print.
So what does this mean?
It means most people aren't seeing your stuff! So make them see it!
It takes time for them to see it. Because we are all super busy.
It also takes time for them to trust you so they must see your stuff over and over a bunch of times.
It also means don't try to do 100 things, just do a hand full of things and go really deep.
Let the ad run for a few weeks, gain traction. Do the print campaign in bursts, buy 10k or 5k EDDMs and do 2 blasts.
Pick up 1000 Rack cards, and do multiple drops. Use a back to school video ad as a FB ad.
Run a few different ads with less offer of the SAME thing.
The point of it is this, if you aren't starting your Back To School Marketing RIGHT NOW, you are going to lose out on student enrollment.
P.s. If you want to get print, videos and all the materials to slaughter your back to school numbers check out the Muscle Up™ program with amazing content, strategy, lessons, and huge discounts on everything as a member.
Or any business for that matter.
Most people miss it entirely.
If you are a martial art school owner who wants to attract the attention of prospects that don't know you online you have a major problem.
The deck is stacked against you.