• The best collection of Martial Arts Marketing, Martial Arts Print Marketing, Martial Arts Video Marketing - in the industry.

  • Marketing is like a Katana.

    June 07, 2018 2 min read

    Marketing is like a Katana. - Dojo Muscle

    If I gave a Katana would you know what to do with it?

    Most people would say sure.

    It cuts stuff.

    You swing it and it cuts things into pieces.

    Then you give them the sword.

    And they start swinging it around crazily.

    They hit things with it, and nick and dull the blade.

    They realize. Wow. 
    It's not cutting so easy.

    Swinging it at some bamboo proves more difficult to cut through.

    "Maybe if I swing it this way, or that way it will work."

    And yet. It cuts but not without some struggles.

    So then they test it on their finger and it slices them right open.

    Marketing is like using a Katana.

    To use a Katana right you need precision accuracy.

    You need to know how to position your body, how to rotate your hips at the perfect moment, how to extend, slice through, follow throw and draw the sword back.

    If any of those parts are not done perfectly the blade will not fully cut through the bamboo without extra effort.

    Marketing is like this.

    It's never about 1 thing. It's also never about trying something 1 time.

    So many people they try something 1 time, it doesn't get the results they wanted and they deem it doesn't work.

    When Katana and Marketing have worked for centuries. Even longer.

    Putting that Katana in the hands of a master he can remove a limb from body, and head from shoulders, or slice through reams of bamboo like a warm breeze on the summer hills.

    Because he knows the technique, and when to use it and more importantly how and why to use it correctly.

    Marketing is just like this.

    The Katana Works, Marketing Works.

    But the right move at the wrong time is the wrong move.

    If you really want to get results with any of your marketing.

    You must have sticking power.

    You must test and test again.

    You must practice and train.

    The black belt you wear didn't come overnight.

    To expect anything to come overnight is short-sighted and unrealistic.

    You must attack marketing JUST like training.

    Marketing is like a Katana, the blade will cut skin easily, but to cut through something takes technique and practice.

    Practice to see what works, but more so practice to see what doesn't.

    If you want to get attention and engagement on social media with your martial art school check this out

    Christopher Perilli
    Christopher Perilli

    Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.

    Leave a comment

    Comments will be approved before showing up.

    Also in Marketing Tips

    Bully Proof Trial Cards
    Martial Arts Print Marketing That Fights Bullying in 2024.

    April 03, 2024 6 min read

    I want to tell you a story from my childhood where I was the victim of bullying.

    The last thing I saw before everything went black was the bottom of a Doc Martin boot - that struck me dead in the nose (and broke it).

    Read More
    Bully Proof Rack Cards
    Martial Arts Marketing That Helps Fight Bullying.

    March 28, 2024 3 min read

    Many people in the Martial Arts world - have come here because they were once bullied. And they decided that no child should have to deal with this growing up.
    Read More
    4 Must Use AI Apps
    Harnessing AI Power: Top 4 AI Apps for Martial Arts & Fitness Marketing in 2024

    February 05, 2024 3 min read

    In the rapidly evolving world of digital marketing, staying ahead of the curve is crucial for martial arts and fitness business owners. And wow is it moving fast. 
    Read More

    Dojo Muscle