Marketing is like a Katana. | Dojo Muscle

Please Note - If You Order Now - Due To Shipping Delays - Orders For Valentine's Day May Not Reach You In Time For 2023 Usage.

Marketing is like a Katana.

by Christopher Perilli June 07, 2018 0 Comments

Marketing is like a Katana. - Dojo Muscle

If I gave a Katana would you know what to do with it?

Most people would say sure.

It cuts stuff.

You swing it and it cuts things into pieces.

Then you give them the sword.

And they start swinging it around crazily.

They hit things with it, and nick and dull the blade.

They realize. Wow. 
It's not cutting so easy.

Swinging it at some bamboo proves more difficult to cut through.

"Maybe if I swing it this way, or that way it will work."

And yet. It cuts but not without some struggles.

So then they test it on their finger and it slices them right open.

Marketing is like using a Katana.

To use a Katana right you need precision accuracy.

You need to know how to position your body, how to rotate your hips at the perfect moment, how to extend, slice through, follow throw and draw the sword back.

If any of those parts are not done perfectly the blade will not fully cut through the bamboo without extra effort.

Marketing is like this.

It's never about 1 thing. It's also never about trying something 1 time.

So many people they try something 1 time, it doesn't get the results they wanted and they deem it doesn't work.

When Katana and Marketing have worked for centuries. Even longer.

Putting that Katana in the hands of a master he can remove a limb from body, and head from shoulders, or slice through reams of bamboo like a warm breeze on the summer hills.

Because he knows the technique, and when to use it and more importantly how and why to use it correctly.

Marketing is just like this.

The Katana Works, Marketing Works.

But the right move at the wrong time is the wrong move.

If you really want to get results with any of your marketing.

You must have sticking power.

You must test and test again.

You must practice and train.

The black belt you wear didn't come overnight.

To expect anything to come overnight is short-sighted and unrealistic.

You must attack marketing JUST like training.

Marketing is like a Katana, the blade will cut skin easily, but to cut through something takes technique and practice.

Practice to see what works, but more so practice to see what doesn't.

If you want to get attention and engagement on social media with your martial art school check this out

Christopher Perilli
Christopher Perilli


Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.

Also in Marketing Tips

How Video Marketing can Help your Martial Arts Business - Dojo Muscle
How Video Marketing can Help your Martial Arts Business

by Christopher Perilli December 09, 2022 0 Comments

 As a martial arts business owner, you may be wondering how you can take your business to the next level. You may have tried traditional marketing methods, but you're not seeing the results you want. If this sounds familiar, then it's time to try video marketing.

Continue Reading

How Martial Art Business Owners Can Weather A Recession In 2023 - Dojo Muscle
How Martial Art Business Owners Can Weather A Recession In 2023

by Christopher Perilli October 18, 2022 0 Comments

Continue Reading

How To Keep More More Martial Art Or Fitness Members. - Dojo Muscle
How To Keep More More Martial Art Or Fitness Members.

by Christopher Perilli January 29, 2022 0 Comments

This video explains what I believe to be old school mom and pop marketing that works really well. Good will marketing - where you give - without looking to take anything.

Continue Reading