The 4 big problems you face right now with your martial arts marketing.
Read until the end.
FB changes. FTC crackdowns.
I can guess that over 70% of businesses marketing online will take a massive hit and be in total chaos over the next 18 months.
Most are unaware of what's happening.
Emotion, Engagement and Video are going to be essential and crucial to your success.
But it's hard to have great tools at your disposal because the real good stuff costs a lot.
I am going to level with you.
If you are a full time school owner, there is no way you could be a full time marketer.
It's a full time job, it's taken me a decade to learn it at this level.
The area between direct marketing and branding is where the sweet spot for marketing lives right now.
So let’s be brutally honest about the problems and hold nothing back.
(If you get offended, stop reading)
Problem numero uno (massive):
No consistent way of getting leads to your business every week like clockwork. If you don't have a way to get predictable leads every week you can find yourself in trouble. To do that you need fresh content and ads all of the time. Problem is that takes a ton of time and costs money.
Without this, you risk going bankrupt. Let's say the average churn or attrition rate is %8. You need new customers not only to grow but to replace the ones who left or else you are in deep trouble a few months later.
Problem #2. TOO MANY OPTIONS.
On one hand we have people telling us to do blogs, videos, vlogs, fb lives, pinterest, snap chat, print marketing, guerrilla marketing, paid banner ads, paid ads, webinars, lead magnets, free trial, events, nerf wars, light saber wars, parent nights out, kids locked in and while all those things work and work well when used correctly.
I’m exhausted typing that. You must be thinking about it.
If you pick any one of them and went ALL IN, you’d see massive results. More than a few all of the efforts will be sub-par.
80% of your results are coming from 20% of your work.
Yet that other 20% of results takes 80% of your time to accomplish.
It's all about understanding 3 crucial things.
Content, Context, Timing.
Running ads is crucial.
But only the right kind of ads. In the right way. Or you throw away money.
Most people just don’t have the experience to know the difference.
A full-time school owner can't also be a full-time marketer.
It's simple mat time.
Hire people who are full-timers.
Confirmation bias does not equal results for everyone.
People only know what they know.
The "standing there talking video" is good - sometimes.
FB lives are good - sometimes.
Stories are good - sometimes.
High quality is good - sometimes.
If you can make it work.
Unless you are an animated character or a great presenter lives, stories, and talking to a camera in your videos, may bore the viewer. That's harsh I know. It's the truth. Especially if you are just making content without a strategy.
You can’t tell your story if no one watches… Being entertaining on camera takes practice and time, something you probably don't have enough of. And the majority of videos bomb.
Because most are not a full-time producer. It's why you need to do some stuff yourself, and some stuff you have to pay for.
Problem #4 - Doing too much
There is a reason that 1 in 5 business fails every year and in talking to over 1000 schools so many are doing - OK.
Pick a few things to do and go deep. If you want to run FB ads, run them and focus all attention there until you get that working. Don't hop from thing to thing.
Look if we have to do 1000 things we aren’t getting them done.
That’s just fact. The more balls we juggle the more balls fall.
Doing less and doing better will always be better than doing more and doing mediocre. This is universal does not matter if it's a BJJ program, a TKD program or you are selling knitting needles and fishing coaching.
You need consistent dependable leads or you start at zero every month and that’s painful.
To get those leads you need powerful tools.
Some you can make yourself, others you must buy. Being everywhere, all of the tim is supremely powerful in closing sales.
Ask yourself this? Who will your potential customers buy from, those they see 1 time, or those they see everywhere?
Being everywhere is important to your success. And you can do that with some simple strategies and processes. Different ad setups and use of online and offline marketing to create a powerful web of lead generation, nurturing and closing.
But making all those ads and then knowing what to do with them is a full-time job. Certainly, you can run an ad, but like mentioned before you don't know what you don't know.
Most don't have time to do all those things like snap chat, blog, tweet, IG, stories and all that jazz. Simple always wins.
Our average of videos views, conversions and sales for Pixel Mobb customers beat anyone else in this industry by miles.
If I don't produce for my customers my family doesn't eat.
Here are some tricks to take away: Things are always in a constant state of change. Everything in life always is.
Don’t be tied to tactics, be tied to concepts. You don’t have to choose between digital and physical.
You should use both.
Pick 1 thing online and 1 thing physical start to get results.
Then add. But not before.
Use print marketing to drive online traffic with custom URLs. Use cards for free trials and/or paid trials to a landing page.
Use videos to be everywhere.
Use retargeting to make sales.
Follow up with good email.
Care about your customer, not just the sale.
Give as much value as you possibly can.
Be the best you can be. All the time.
Buy the best you can afford.
Give all 100% to everything you do.
Never cut corners.
If you can't be the best you can be at something Don't Do it.
Do fewer things and do those better.
It will drive your cost down and your results up.
If you want to learn about the ways Facebook is changing right now check out this free training.
Martial arts marketing is more than just promoting your business. It's about building real connections with your audience and creating lasting relationships.
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