12 Tips To Make Better Videos For Your Martial Art School.
Ok so you are making videos for your martial art school.
🥋🥋
There are some things you should know.Â
🎬
🎥
🎞️
📸
Here is a short list of To DON’Ts. Then a short list of To DO’s.
❌ Don’t bore people - it’s real easy today to stand there and yap away, have a plan. Make it entertaining.
❌ Don’t cover too many points - Take 1 point and make it. It’s easier for people to understand 1 thing than 15.
❌ Don’t face your back to the window in the day time - you will create a discrepancy in light and you will be either really dark or the background will be way too bright
❌ Keep it short. Unless speaking to a warm audience (Like your tribe) keep it short. Everyone is in a rush. Remember people don’t read they surf on the web.
❌ If not in your uniform don’t wear patterns, patterns create something called a moire pattern. And it’s not good and very distracting. Stick to solid colors
❌ Don’t overwhelm yourself by trying too many things, FB live, Blogs, Instagram, FB ads, Vlogs, Snapchat, Silly Memes that everyone uses. It’s enough to drive you crazy.
Things to DO!
✔️ Buy a decent microphone if you can. Sound is often more of a deal breaker than bad video.
✔️ Make videos with excitement, entertainment is everything. It takes practice to keep pace and keep attention but with practice just like the belt you wear you will get better.
✔️ Cover 1 point for the week, dive deeper into that point as an over arching topic. For example (Fat loss, Eating breakfast (day 1), drink water (day 2), Intermittent fasting (day 3) etc. All part of the larger whole.
✔️ Don’t place logos at the start of your videos. Those first 10 seconds are make or break time. Data shows a huge drop off after 5 seconds. Open with a very impactful shot, keep logos until the end. You care more about your logo than your customer believe me.
✔️ HAVE FUN! This is key, don’t make it a chore, and don’t make it boring, have fun inject your genius into your videos is crucial.
✔️ Do as much as you can and get collateral to fill in the gaps. - Look you are not a full time producer if you were you wouldn’t be a school owner!Â
So do as much as you can yourself, hire others, and buy materials to create a spider web of exposure most of your competitors don’t even know about let alone have.
🥋🥋There are some things you should know.Â
🎬🎥🎞️📸Here is a short list of To DON’Ts. Then a short list of To DO’s.
❌ Don’t bore people - it’s real easy today to stand there and yap away, have a plan. Make it entertaining.
❌ Don’t cover too many points - Take 1 point and make it. It’s easier for people to understand 1 thing than 15.
❌ Don’t face your back to the window in the day time - you will create a discrepancy in light and you will be either really dark or the background will be way too bright
❌ Keep it short. Unless speaking to a warm audience (Like your tribe) keep it short. Everyone is in a rush. Remember people don’t read they surf on the web.
❌ If not in your uniform don’t wear patterns, patterns create something called a moire pattern. And it’s not good and very distracting. Stick to solid colors
❌ Don’t overwhelm yourself by trying too many things, FB live, Blogs, Instagram, FB ads, Vlogs, Snapchat, Silly Memes that everyone uses. It’s enough to drive you crazy.
Things to DO!
✔️ Buy a decent microphone if you can. Sound is often more of a deal breaker than bad video.
✔️ Make videos with excitement, entertainment is everything. It takes practice to keep pace and keep attention but with practice just like the belt you wear you will get better.
✔️ Cover 1 point for the week, dive deeper into that point as an over arching topic. For example (Fat loss, Eating breakfast (day 1), drink water (day 2), Intermittent fasting (day 3) etc. All part of the larger whole.
✔️ Don’t place logos at the start of your videos. Those first 10 seconds are make or break time. Data shows a huge drop off after 5 seconds. Open with a very impactful shot, keep logos until the end. You care more about your logo than your customer believe me.
✔️ HAVE FUN! This is key, don’t make it a chore, and don’t make it boring, have fun inject your genius into your videos is crucial.
✔️ Do as much as you can and get collateral to fill in the gaps. - Look you are not a full time producer if you were you wouldn’t be a school owner!Â
So do as much as you can yourself, hire others, and buy materials to create a spider web of exposure most of your competitors don’t even know about let alone have.
Leave a comment
Comments will be approved before showing up.
Also in Marketing Tips
Back-to-School Enrollment: The 90-Day Countdown Calendar
September fills the mats. August decides who fills them. July decides whether August works. Here's the 90-day back-to-school calendar martial arts schools should be running right now.
Read More
Is Direct Mail Worth It for Martial Arts Schools? The 2026 ROI Math
Is direct mail worth it for a martial arts school? Here's the real ROI math — response rates, trial conversions, costs, and why a single postcard won't fill your mats.
How to Get More Martial Arts Students: The Complete Playbook
A step-by-step playbook for filling your mats. Learn the 3 channels that actually get more martial arts students, plus the trial and referral systems that convert them.
Read More