Why bad quality video and design will damage your sales.

Why bad quality video and design will damage your sales.

by Christopher Perilli April 30, 2018 0 Comments

Why bad quality video and design will damage your sales. - Dojo Muscle

So I have a bone to pick. Imagine that!?  :) 

Let’s be real GOO-ROOS will tell you stuff like this: 

“You don’t need good quality to sell your products…you just need good copy” 

“A good quality product if you aren’t spending time on the content will fail” 

“Copy beats quality” 

“Quality won’t over shadow bad marketing”

So let’s look at the above statements. 

See a pattern? 

All of them make a lot of assumptions. And you know what happens when you make assumptions. 

You look like an ass when someone comes and shatters your thought process. 

The assumption made is that you are choosing one over the other. 

Most goo-roos will take this stance because in reality thats all they can do. Have one thing. 

So if you had to make a choice between good marketing and ok production or great production with crappy marketing then I’d go good marketing. 

BUT………. or BUTT.

That’s only assuming the person is trying to do 1 or the other.

Never considering that some people can do both. And when you do both. You have a much better chance of selling a ton more products than prior. 

I have worked with countless coaches across the globe, creating high quality products. And they always sell better than just 

OK products. Same marketing, same copywriters, but it is the idea that quality gives a polished look over lack of quality. 

Today you need quality just to be on even playing field. 

So if you listen to a Goo-Roo who says quality doesn’t mean anything, ask them how their current sales are doing with their white board videos (circa 2005) and their hum drum content. 

Even the goo-roos in my past who said “Quality doesn’t mean anything” are eating their foot now and trying to product high quality products. 

Watch Gary V, or even Brendan Burchard who started creating products that were lower quality but now whom have the money opt for high quality videos, trailers and productions.

Why? Because people gravitate towards high quality.

It’s why we stare at the BMW I8 and don’t even see the Mazda economy car.

It’s why everyone wants to be in a limo and no one wants to ride the bus.

If you don’t give your customer high quality products and marketing they will not take you seriously. 

You can not expect a customer to take you serious if you aren’t taking yourself serious. We created a whole bunch of videos for schools to be taken serious. As well as a ton of print products. 

Sure it costs more money, sure it takes more time but you are building a brand and everything you do or don’t do speaks to that brand. 

Make sure you speak well and highly of it. 

I’ve had clients in the past who decided to go it on their own. Thinking they will save money. 

They may, but they will also lose a ton of sales they could have had for being short sighted and listening to silly goo-roos who don’t really navigate well. 

Don’t pick one or the other. It’s like asking do you want the good looking spouse, or the smart spouse? How about both? I know I picked both :)  Pick both for you business.

Drop a line below and let us know what you are doing to up your quality game?

Christopher Perilli
Christopher Perilli


Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.

Also in Marketing Tips

Martial Arts Print Marketing Trends and Tips For 2024
Martial Arts Print Marketing Trends and Tips For 2024

by Christopher Perilli September 27, 2023 0 Comments

Martial arts marketing is more than just promoting your business. It's about building real connections with your audience and creating lasting relationships.

With the accessibility of the internet at an all-time high, the digital era ...

Continue Reading

Kick Boxing Video Shoot
Martial Arts Marketing - Guide and Trends for 2024

by Christopher Perilli September 11, 2023 0 Comments

In this post, I will go over where I think trends are going for Martial Arts Marketing - and Gym Marketing for the remainder of 2023 and into 2024. 

Seasons come in, and seasons go out. And if the last few years taught us anything - everything can - and probably will change. 

Continue Reading

How to keep more members in your martial arts and fitness business by writing handwritten notes. - Dojo Muscle
How to keep more members in your martial arts and fitness business by writing handwritten notes.

by Christopher Perilli April 08, 2023 0 Comments

As a fitness or martial arts instructor or as a gym or dojo owner, maintaining a solid connection with your students is essential for ensuring the success and growth of your classes. 

One effective method of fostering these relationships is student retention cards and handwritten notes. 

Continue Reading

Dojo Muscle

Dojo Muscle