So I have a bone to pick. Imagine that!? :)
Let’s be real GOO-ROOS will tell you stuff like this:
“You don’t need good quality to sell your products…you just need good copy”
“A good quality product if you aren’t spending time on the content will fail”
“Copy beats quality”
“Quality won’t over shadow bad marketing”
So let’s look at the above statements.
See a pattern?
All of them make a lot of assumptions. And you know what happens when you make assumptions.
You look like an ass when someone comes and shatters your thought process.
The assumption made is that you are choosing one over the other.
Most goo-roos will take this stance because in reality thats all they can do. Have one thing.
So if you had to make a choice between good marketing and ok production or great production with crappy marketing then I’d go good marketing.
BUT………. or BUTT.
That’s only assuming the person is trying to do 1 or the other.
Never considering that some people can do both. And when you do both. You have a much better chance of selling a ton more products than prior.
I have worked with countless coaches across the globe, creating high quality products. And they always sell better than just
OK products. Same marketing, same copywriters, but it is the idea that quality gives a polished look over lack of quality.
Today you need quality just to be on even playing field.
So if you listen to a Goo-Roo who says quality doesn’t mean anything, ask them how their current sales are doing with their white board videos (circa 2005) and their hum drum content.
Even the goo-roos in my past who said “Quality doesn’t mean anything” are eating their foot now and trying to product high quality products.
Watch Gary V, or even Brendan Burchard who started creating products that were lower quality but now whom have the money opt for high quality videos, trailers and productions.
Why? Because people gravitate towards high quality.
It’s why we stare at the BMW I8 and don’t even see the Mazda economy car.
It’s why everyone wants to be in a limo and no one wants to ride the bus.
If you don’t give your customer high quality products and marketing they will not take you seriously.
Sure it costs more money, sure it takes more time but you are building a brand and everything you do or don’t do speaks to that brand.
Make sure you speak well and highly of it.
I’ve had clients in the past who decided to go it on their own. Thinking they will save money.
They may, but they will also lose a ton of sales they could have had for being short sighted and listening to silly goo-roos who don’t really navigate well.
Don’t pick one or the other. It’s like asking do you want the good looking spouse, or the smart spouse? How about both? I know I picked both :) Pick both for you business.
Drop a line below and let us know what you are doing to up your quality game?
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