It takes more than talent to realize your dreams. It takes more than hard work. More than wishing for it. More than Instagrams, memes and FB posts.
If you haven’t realized your own potential don’t blame anyone else. Look in the mirror.
That’s the person holding you back. No one else. Your own fear. Nothing more. Nothing less. .
It takes doing what others are not willing to do. Sacrifice.
It takes a determination that most fail at. It takes a good dose of stupidity and nativity.
What price are you willing to pay to gain the success and dreams you want? Most aren’t willing to pay the price.
Believe me you will lose friends, family, time and loved ones, you will be ridiculed and called heartless, and selfish.
But here is the one thing I have learned above all else.
There are people who do the work, who sacrifice the time, instead of having “fun” they are sitting there on a Saturday watching a video on how to better their business.
Because they want it really bad. More than the parties, more than the fun times, more than anything else. And those are the people who will get it.
In reality the education you need to be successful in business is TOTALLY different than the education you need to be a great technician (whatever you specialize in. Be it Video, Design, Coaching, Knitting Sweaters, Hair Stylist, Fighter, Whatever)
The 2 are so opposite from each other. HERE in lies why MOST dreams do not get realized. JUST because someone is a great hair stylist they assume that will make them a great biz man or woman, and that is just not the case.
When you start your own business by default you have agreed to the universe to seek out 2 different educations.
The technical stuff that’s the EASY part.
The biz stuff, that’s where most fail. Because they don’t educate themselves enough. When we started out creating Dojo Muscle and Dojo Videos I did it because I was great at both design and video. But running them successfully is a totally different animal with totally different skill sets.
You need to know, how to manage and handle money, pay roll, taxes, how to look at stats, and know where you are at. How to market, how to use social media, how to negotiate, how to not get shafted, how to know when you are getting shafted and how to adjust accordingly.
How to handle days when its slow and days when its fast. How to then take your earnings and put them somewhere else to create you more money.
The sad truth is that most people who are good at what they do, are not cut out to be biz people.
Because most want to just do what they do well, and have someone else handle “those” things.
But like I have said so many times before. NO ONE IS COMING to save you.
If you don’t plan on learning ALL about biz, I mean really learning, not just watching a video or hearing a seminar from a company or people trying to sell you. You will forever be at the mercy of others.
That’s the facts. as hard as it is. That’s the brutal truth of it all. In my opinion 10% of the population is cut out for that.
They create shadow symphonies to distract them from the things they should be doing.
That long lonely road they should be on.
Instead of putting the time in, they look for someone else to give them that 1 project thats going to change everything, or that one new business venture that will make their lives so much better. Those things never come.
There is only 1 person I will count on and that’s me.
I hope this message inspired you to count on YOU. Invest in you. Invest in your future. Invest in your education.
What are you doing to better your business?
I want to hear it so drop me a comment below!
Martial arts marketing is more than just promoting your business. It's about building real connections with your audience and creating lasting relationships.
With the accessibility of the internet at an all-time high, the digital era ...
In this post, I will go over where I think trends are going for Martial Arts Marketing - and Gym Marketing for the remainder of 2023 and into 2024.
Seasons come in, and seasons go out. And if the last few years taught us anything - everything can - and probably will change.
As a fitness or martial arts instructor or as a gym or dojo owner, maintaining a solid connection with your students is essential for ensuring the success and growth of your classes.
One effective method of fostering these relationships is student retention cards and handwritten notes.