• The best collection of Martial Arts Marketing, Martial Arts Print Marketing, Martial Arts Video Marketing - in the industry.

  • What we learned about Martial Arts Marketing on Social Media for 2018 and beyond.

    January 30, 2018 1 min read

    What we learned about Martial Arts Marketing on Social Media for 2018 and beyond. - Dojo Muscle

    ++++++INFO ALERT If you don't care about the continued success of your Martial Arts School while marketing on social media then don't watch this video! +++++

    If you are running a school and want to continue to grow you need to watch this video from 0-10 minutes.

    Seriously my buddy Rob was at FB gathering in Brussels and this is what he learned.

    A short run down:

    1) Unless you are paying for ads your pages won't be seen
    2) 72% of all content digested online right now is video
    3) By 2020 90% will be video
    4) Short videos work exceptionally well
    5) People are watching on the B's Bed, Bath or Break. 
    6) 70 Million People Are On Facebook. 
    7) Mobile first. 2/3 of the people online and coming online will be using mobile

    Images are dead, 
    using promo codes as a selling point is dead, (that's been dead) notice the ads you run with images and how well they do. 
    Short impactful well thought out high quality works better than anything when it comes to video. It's less about images or long-form copy It's all about video.

    You have 1.7 seconds to make an impact on a viewer. The only thing that can do that is video.

    If you aren't using video for your MA school you will be left behind. Not FB lives, real high quality well thought out video.

    We are about to roll out the Muscle Up program. It's amazing and a complete game changer. 

    If you want to jump on the list click here https://muscleupcalendar.com

    Christopher Perilli
    Christopher Perilli

    Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.

    Leave a comment

    Comments will be approved before showing up.


    Also in Marketing Tips

    AI Marketing For Local Businesses: What Actually Works (And What's Just Noise) - Dojo Muscle
    AI Marketing For Local Businesses: What Actually Works (And What's Just Noise)

    June 01, 2026 5 min read

    DojoMuscle builds marketing systems for local businesses that combine real human creative with smart use of AI tools. If you want a look at what's actually working in 2026 for local martial arts schools, gyms, and fitness studios, the resources are below.

    Read More
    The Summer Slump: Why Martial Arts Schools Lose Students In June (And How To Stop It) - Dojo Muscle
    The Summer Slump: Why Martial Arts Schools Lose Students In June (And How To Stop It)

    May 19, 2026 4 min read

    Dojo Muscle has done-for-you summer camp postcards, "we miss you" cards, and student retention prints designed specifically for martial arts schools. If you want to see what's available, the collections are below.

    Read More
    Back-to-School Martial Arts Marketing: The Ultimate Guide - Dojo Muscle
    Back-to-School Martial Arts Marketing: The Ultimate Guide

    August 13, 2025 5 min read

    When back-to-school season hits, parents are in full decision-making mode. They’re looking for activities that build confidence, improve focus, and burn off after-school energy.

    Read More

    Dojo Muscle