Want to know the secret to connecting with people online and off with your Martial Art School?
It's not what you think it is.
It's not silly nerf games.
Long-winded diatribes about service.
It's not special offers. It's not a script or a funnel.
It's not marketing. It's not your culture. It's not what every single consultant will have you believe (if you buy their stuff or get their coaching or not).
It's much much deeper than that.
And it's much simpler than that.
About 98% of all people completely miss it because it's right under their noses.
Ready? Bonding.
If you have not bonded with your audience or prospect, it will be very hard to get them to commit.
People buy from people they like, they buy from people they trust they buy from people who they feel is sort of like them.
Without bonding, you have a bunch of words and a bunch of tactics.
WITH bonding you have something that is so strong that people will even overlook things that aren't great.
Relationships first. To put emotion first. Find common ground. Running ads on FB without doing anything else to build rapport is going to make it really hard for you to connect in the end or get to the end zone.
You can't only use social media to sell. You have to bond.
Just like if you went to a party. You can't talk about yourself constantly or you wind up in the corner mixing your cocktail with a straw by yourself.
People are on the other end of that transaction. Treat them like people. Where does money come from? Other peoples bank accounts.
Try thinking like this.
How can I make this experience with this person better?
How can I give them something that they can use RIGHT NOW that will have an impact on their life?
How can I build the business of my dreams around the dreams of others?
How can I serve people where they are at while raising them up?
How can I simply give good solid value to peoples lives that will change it right now?
Not after 3 years that they are with you, not after 90 days. Right now.
Figure that out.
You can basically print money.
If you want to learn more about how to connect and bond with people we put together this awesome free cheat sheet. Check it out here.
Leave a comment
Comments will be approved before showing up.
Also in Marketing Tips
The First Card Doesn't Sell. The Third One Does.
Most schools mail one postcard, get little, and decide direct mail is dead. The real lever is frequency. Here is why the third touch converts, the honest math on reach versus repetition, and a three-drop holiday-to-January plan that fills your mat.
On Halloween The Whole Town Is Outside. Be Everywhere They Look.
Halloween is the one night your whole town is walking your neighborhood. Here's how to surround the same families in three places - the mailbox, the doorstep, and your storefront - with cards that give value instead of dying in a candy bucket, plus what to send by when.
Read More
Most Of Your Town Has No Idea You Exist. That Changes Now.
EDDM 360 just got its own site at eddm360.com. Here's why one postcard never works, how three drops to the same homes builds trust, how a QR dashboard finally lets you track mail, and how to start with a free route scan.
Read More