It's not silly nerf games. Long-winded diatribes about service.
It's not special offers. It's not a script or a funnel. It's not marketing. It's not your culture. It's not what every single consultant will have you believe (if you buy their stuff or get their coaching or not).
It's much much deeper than that. And it's much simpler than that. About 98% of all people completely miss it because it's right under their noses.
Ready? Bonding.
If you have not bonded with your audience or prospect, it will be very hard to get them to commit.
People buy from people they like, they buy from people they trust they buy from people who they feel is sort of like them.
Without bonding, you have a bunch of words and a bunch of tactics.
WITH bonding you have something that is so strong that people will even overlook things that aren't great.
Relationships first. To put emotion first. Find common ground. Running ads on FB without doing anything else to build rapport is going to make it really hard for you to connect in the end or get to the end zone.
You can't only use social media to sell. You have to bond.
Just like if you went to a party. You can't talk about yourself constantly or you wind up in the corner mixing your cocktail with a straw by yourself.
People are on the other end of that transaction. Treat them like people. Where does money come from? Other peoples bank accounts.
Try thinking like this.
How can I make this experience with this person better?
How can I give them something that they can use RIGHT NOW that will have an impact on their life?
How can I build the business of my dreams around the dreams of others?
How can I serve people where they are at while raising them up?
How can I simply give good solid value to peoples lives that will change it right now?
Not after 3 years that they are with you, not after 90 days. Right now.
Figure that out.
You can basically print money.
If you want to learn more about how to connect and bond with people we put together this awesome free cheat sheet. Check it out here.
Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.
by Christopher PerilliSeptember 27, 20230 Comments
Martial arts marketing is more than just promoting your business. It's about building real connections with your audience and creating lasting relationships.
With the accessibility of the internet at an all-time high, the digital era ...
As a fitness or martial arts instructor or as a gym or dojo owner, maintaining a solid connection with your students is essential for ensuring the success and growth of your classes.
One effective method of fostering these relationships is student retention cards and handwritten notes.
Christopher Perilli
Author
Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.