UFC fighter and school owner Alan Belcher talks about using information as the driving force behind enrolling younger students or members to your martial arts school or fitness facility.
Talking about ways that martial arts or fitness will help students, is a much better approach then telling them about your school, your gym, your features or their benefits. Information is a way to attract a whole bunch of student prospects simply by giving valuable content out to the masses. This mindset is done daily on almost every blog you see across the world. This is the backbone of blogging. We use it often in the print medium to generate interest and build student / member base.
Listen to Alan tell you the way’s he uses this sort of marketing to get students enrolled. Then check out these awesome tip cards for more informational marketing.
In this post, I will go over where I think trends are going for Martial Arts Marketing - and Gym Marketing for the remainder of 2023 and into 2024.
Seasons come in, and seasons go out. And if the last few years taught us anything - everything can - and probably will change.
As a fitness or martial arts instructor or as a gym or dojo owner, maintaining a solid connection with your students is essential for ensuring the success and growth of your classes.
One effective method of fostering these relationships is student retention cards and handwritten notes.
This training was created for our free Facebook group (you can join the group here). But I thought it was so good I had to share it with the world.
Every year I compile a list of whats working and what isn't on Facebook (where I promote mainly) and I print it out and keep it handy.