All of the stats show that. All of the schools we talk to show images aren't having the effect they used to.
– Video ads that are shared on Facebook receive 135% more organic reach compared to traditional photo ads. (Socialbakers)
Worse off you are being told to market in a way that puts your offer as a selling point.
Or puts you in a bad position.
When you do this it makes you not really different than the school down the road.
Or the one 10 miles away.
When you reduce yourself to a commodity it's easy for someone to come in and underbid you and put you both out of business.
Don't do that. That's short ball. You want to play long ball.
Dojo Videos is the only martial arts video marketing company for social media out there.
And our results speak for themselves.
Recently I had someone tell us about their paid trial awesomeness.
Unfortunately most people don't understand that paid trials are a free plus shipping offer. And if you don't know your Micro numbers your macro numbers like ROI and profit are out the window.
Often people are losing money doing these deals and they are only focused on the one number (Paid trials) that cost them cheese!
Content marketing is a better longer lasting type of marketing. Content has a longer life cycle.
So start now, start generating your own interesting content. And use Dojo Videos to supplement high production value high quality content and watch eyes on your programs explode.
Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.
This is a long one - but it's filled with info - take 6 minutes to read it. It will help you grow greatly. It is over 13 years of experience - direct from my - fingertips. :)
It's 2023. A few myths spread in this industry - that is counterintuitive - and I think dangerous to your overall business and marketing health.
As a martial arts business owner, you may be wondering how you can take your business to the next level. You may have tried traditional marketing methods, but you're not seeing the results you want. If this sounds familiar, then it's time to try video marketing.
Christopher Perilli
Author
Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.