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  • Stop doing this in your martial art marketing it's not sustainable.

    January 24, 2019 3 min read

    Stop doing this in your martial art marketing it's not sustainable. - Dojo Muscle


    That's the sound the other day of this mutant X man in the gym.

    I am assuming he was taking some form of steroid as he was the size of a bus. And he grunted loudly on every single rep. 

    But what really got me is the tossing of the 100-pound dumbells. I'm not talking about dropping them from the bench - oh no. I am talking about tossing them like they were my little nephew - across the room. 

    DUDE! You can break someone's body like that.

    I never understood why people do this. Mind you he had on a spaghetti string tank top. I mean at that point you may as well just go shirtless. Like the guy who stops at the red light in the intersection. 

    May as well just run it at that point...  

    You know this is how SO, SO many martial art school owners use their social media accounts. 

    Often taught to them by "social media stars" I mean look if you have some fame or someone knows your name. It's really easy to say = Hey look at me here and get attention. 

    The average school owner does not have that fame. 

    So your video that you make thinking it's going to pour students into your school is probably not. And it's going to frustrate you to no end when no one really watches your stuff. 

    This is the REAL hard truth. Only some people get by living their ENTIRE life on social media and it works for those people willing to put in the work. 

    But for the 99% remaining it just fails. 

    It's why we created Muscle Up to help people STOP failing. To give you videos that actually connect with a cold or warm audience while giving you the know-how on how to use them and what to do with them. 

    Anyone says Facebook ads are not working - just doesn't' know how to pivot. 
    Anyone who said  high-quality video doesn't work - doesn't know how to get it to work for them
    Anyone who said - this or that is dead - I can show you 10 people getting results right now with it
    Anyone saying - videos that aren't your school won't work - well do you think Flo works at progressive? 

    Anyone saying that you need to be on FB live every day to make your business grow - doesn't realize that is not scalable. You can't do that forever YOU are in the way 
    No all of those people who say that - simply have confirmation bias and can't get it to work for THEM - they will tell you - that doesn't work. 

    But we know better :) thankfully. 

    If you are making videos some key tips:    
     1) Don't talk to the camera all day it's boring people are bored with it 
    2) use higher quality and better video skills to convey the message
    3) Use creativity and emotion 

    If you are using our Muscle Up program: 
    1) Make them your own by telling stories
    2) use them as Thumbstoppers (Love this phrase from Cris Rodriguez - that's what Dojo Muscle Up™ is - thumbstopper videos
    3) Create video views to create an audience - retarget that audience with Dojo Video™ offer videos. BOOM! New training on the way!

    Supplement your efforts with vitamins - we created Dojo Muscle Up™ for that very reason. To give you a foolproof system to get leads and to help fill in the gaps of your own efforts.  

    If you want to look at Dojo Muscle Up™ and get new videos every month to add more leads into your school check this out. 

    Dojo Muscle Up™

    Christopher Perilli
    Christopher Perilli

    Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.

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