Ever see how road ragers drive? It's similar to marketers and how they market.
On the way home we drove up the coast and once we got into Delaware we were getting practically ran off the road.
Here I am doing at least 85 MPH and everyone is FLYING past me.
At an alarmingly fast pace. Like really fast!
I am from NYC so crazy driving doesn't bother me one bit. But this was CRAZY driving and erratic driving mixed together, mix that with it being rainy that's a recipe for disaster.
This one truck big beefy truck, navy blue, tinted windows, big American flag decal on the window, double wheels in the back probably an F350. He was so close to me he almost touched my bumper I was going 85!!!
Dude. It's not that serious.
So before I had a chance to even get over, he realized I wasn't moving right away, popped over 2 lanes behind a little VW and cut everyone off 3 lanes across.
What a jerk I thought.
He was super aggressive, cutting people off, left and right riding right on peoples bumpers.
I always think when people drive that way are they having a bad day or a bad life?
What does it make for a person to be that super aggressive? And chances are if you met that person in real life outside of the truck (I say chances but not always) that person is probably not anything like the way they drive behind the wheel.
People lose themselves a lot in a car.
Just like social media. Or marketing. They lose themselves in the moment.
They think low level.
How to get the next sale or in this guys case the next space of air that will no longer be mine to keep in a half of second quickly replaced by another space of air that is not mine to keep.
This is how spammy desperate marketers and road ragers thing. They don't actually. They run on a moment to moment emotion.
Most people do.
They are just looking for the sale. Looking for the air. Doesn't matter really who they harm or what they do as long as they get that piece of air or the next sale.
And this is a problem. Because selling on social media from the way it was back in the day is dying out fast. Sure there are a lot of weirdo tactics right now. Like being an FB star - but that's only a select few who will be able to really implement that. And it takes too much time.
Most of us aren't models either. So the reality is you will do your 30-day social media challenge and by day 10 you will feel like WHAT am I doing?!
Because all that stuff depends on you doing it.
And while your business depends on you, you want to be able to run a strategy that doesn't only depend on 1 person.
You want to do some stuff that depends on you some that depend on others, some that depend on tech, some that depend on money and some that depends on sheer luck. (I will be going over all of this over the next few weeks)
Like giving a iPad or a TV away as your gift. My mom wants a tv. But she's not training martial arts any time soon. Give away what you are selling. Not something that gets you terrible leas.
This world is changing fast.
So fast that you can't even come directly at someone with a sale anymore unless they absolutely love what you do. You need creative ways to do this.
You need to connect, engage, make people feel something because emotional people are motivated. Emotion gets people to do this. Are you doing emotional marketing?
What did I learn the most this past week? The GOOD ways of marketing.
Video and Print are making a HUGE SPLASH in 2019. Print stands out. Video stands out. Combine the 2 and you will dominate.
Want to know how? I will be making training very soon on it.
Video and print is the key online - offline. Video touches more senses than any other medium and has a lasting shelf life.
Print has even longer shelf life and trust. Basically, if you spend cash to make something that is print people look at it 3-5 times longer, and trust it more. Because - well I talk about this a lot too you took your business seriously.
The power in all of this is we created the Dojo Muscle Up™ program to attack your marketing on both fronts. You get amazing videos. And you get 20% off ALL print for as long as you are a member. Combine the both to see great results.
Remember something - all leads are not equal, all video you create or buy is not equal, all marketing is not equal, please spend time learning what you need to learn so you know the difference between good and bad marketing and types that get you results and build your brand or ones that get you results and hurt your brand.
The difference may be small but the end result is massive.
In this post, I will go over where I think trends are going for Martial Arts Marketing - and Gym Marketing for the remainder of 2023 and into 2024.
Seasons come in, and seasons go out. And if the last few years taught us anything - everything can - and probably will change.
As a fitness or martial arts instructor or as a gym or dojo owner, maintaining a solid connection with your students is essential for ensuring the success and growth of your classes.
One effective method of fostering these relationships is student retention cards and handwritten notes.
This training was created for our free Facebook group (you can join the group here). But I thought it was so good I had to share it with the world.
Every year I compile a list of whats working and what isn't on Facebook (where I promote mainly) and I print it out and keep it handy.