Everything you do in your business has a price to pay. Ask yourself if what you are doing today is helping grow your business and positioning it in a way that says I LOOK THE PART!
Cheesy videos lower your brand's value, Sale schtick I've seen it all lol. Don't put sales over brand suicide. So many people are following others because of that 1 silly word. LEADS. But don't be like the guru's of the past telling you to sell your soul to get any sort of money in your door. Have some tact. Some class. Understand more important than leads is a brand that sells itself.
Apple doesn't run sales. Ever. They sell an experience. Brannon sells an experience. A brand. John Bussard has 13 schools - heavily branded.
Bushi ban - Heavily branded. All of the people worth their salt have schools that LOOK THE PART. All of the people outside of this industry - have brands and businesses that look the part. That's what we are doing with Dojo Muscle Up™ and Dojo Muscle. Helping everyone look the part.
Click-funnels lower your brand's value we moved away from CF and told all of our customers to do so too. I suggest you do too.
Being like everyone else. Lowers your value.
Make sure the people you are learning from spend time on their brand. Like my talk last night. the right tool for the job. The right worker for the duty. Click-funnels works well for some things like sales. But it does nothing for your brand. It's why Stephen Reinstein and Timothy Sarazen sign up so many customers. Why guys Roland Osborne and Jason Morgan have built Hyper to what it is. Off of BRAND strength.
Not off landing pages, and funnels and campy videos. Off of honing their message and building their audience.
Brands and video are the KEY to 2019, 2020, 2021, and beyond. What happens when an area gets saturated? The brand that is the strongest. Wins.
You guys are instructors, school owners, and I believe you should all learn internet marketing. As much as you can. It's highly important.
BUT PLEASE go to real professionals what may work in a small town may not work for you living in the Bronx. or San Fran. Or Kentucky.
Brannon Beliso and I talked all about this last night. Brand is SO important. Gotta remember something your brand needs to OUTLAST your name. It needs to be bigger than you. It needs to grow past you.
I know if you came to my home studio you would be like whoa this is awesome. High tech, kitted out. Looks the part.
And if you walked into the media studio you'd be like this is dope. If you went with me to the WU Studio in Shaolin you'd be like WHOA HIGH tech. Looks the part.
And when we film for Mike Boyle or Any of the Athletes Acceleration products which over 5 years we helped them sell 15,000 units. Their gyms are 20,000 square feet. Looks the part.
Sure there are some little holes in the wall that have great food. But you pay 3 times the amount at DelFriscos in NYC because of the experience. Because of the BRAND NAME.
LOOK THE PART.
NY is the epicenter of the world and TIME Square or 5th ave or lower Manhattan LOOKS THE PART.
Most people sell offers, not experiences.
The truly great people spend their time selling experiences. Building their brand. From the moment you walk into a school to the moment you leave is an experience.
All of that low-value stuff. It's exactly that. Look at the real killers in this industry. Look at their schools. Clean to a T. Some of them even have custom door handles!
The school I train at has a beautiful layout, with a cage 2 mats. It looks the part. All of that low-value stuff. Makes you look like a child's play business, not a serious one. Serious business gets dressed up for the occasion, a serious business takes seriously what they do.
It's why you dress up for a job interview right?
LOOK THE PART!
Video and branding the key to the future. Stay locked.
If you want to get videos for your business every month check out Dojo Muscle Up™.
Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.
As a fitness or martial arts instructor or as a gym or dojo owner, maintaining a solid connection with your students is essential for ensuring the success and growth of your classes.
One effective method of fostering these relationships is student retention cards and handwritten notes.
Christopher Perilli
Author
Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.