Old Is New and New Is Old | Dojo Muscle

Old Is New and New Is Old

by Christopher Perilli October 19, 2017 0 Comments

Old Is New and New Is Old - Dojo Muscle

When I started training BJJ I learned the clock choke as a white belt. My coach told me that people pick up moves depending on their body type or style sometimes quickly. 

I was never an arm bar guy. But I did really get on the clock choke and started to use it almost instantly. 

It was my goto move for a long while. Then my journey happened, and as a blue belt I all but abandoned the clock choke. 

Simply because I was working on new things and new moves. 

But with the clock choke I was able to tap out higher ranked opponents. I sucked for a long while in a lot of things in BJJ except the clock choke! haha. 

As time went on I started working on other moves like the anaconda choke, or the D'arce. 

However as people started to see my game overtime those moves stopped being effective. Because as I was improving so were my training partners. (That's the point of it all anyhow!) 

So when I revisited the clock choke again I started to really tap a lot of people with it. 

It worked really well because people stopped seeing me do it for some time. 

So yes my goto would be a clock choke in the gi. (These long arms (73 inch reach) are good for something :) 

I always remark when marketers and business owners jump on the latest "thing". 

We all love shiny new things. But sometimes the best strategy is time tested. 

While Facebook ads are crushing it right now and rightfully so people dump their money there. 

One of the pillars of marketing has been print marketing. 

And let me tell you it's not going anywhere. Anytime soon. 

Each year more and more people go digital. So that means more and more people run to the platforms to run ads. 

That means more and more mice are running to the cheese. 

As Gary V said guess what happens? After a while.. There is no more cheese. 

And marketers soon kill that strategy by overuse. 

The BEST strategy is a well rounded one. 

Right now a good deal of people are headed digital. That means your marketing will stand out when you use print. 

It's the nature of marketing I've seen the cycles but one thing that will never go away is the tangible feeling of print material. 

Where you can hold it, read it and smell it. 

Check out http://www.dojomuscle.com/ and surely it will set you apart from the rest of the people only doing digital. 

I find digital marketing to be great, but it also helps people be lazy and not focus on the multiple areas still in use to generate leads. 

Christopher Perilli
Christopher Perilli


Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.

Also in Marketing Tips

How to DOMINATE - online (and off) in 2023 for Martial Arts and Fitness Businesses. - Dojo Muscle
How to DOMINATE - online (and off) in 2023 for Martial Arts and Fitness Businesses.

by Christopher Perilli February 14, 2023 0 Comments

This is a long one - but it's filled with info - take 6 minutes to read it. It will help you grow greatly. It is over 13 years of experience - direct from my - fingertips. :)

It's 2023. A few myths spread in this industry - that is counterintuitive - and I think dangerous to your overall business and marketing health.

Continue Reading

How Video Marketing can Help your Martial Arts Business - Dojo Muscle
How Video Marketing can Help your Martial Arts Business

by Christopher Perilli December 09, 2022 0 Comments

 As a martial arts business owner, you may be wondering how you can take your business to the next level. You may have tried traditional marketing methods, but you're not seeing the results you want. If this sounds familiar, then it's time to try video marketing.

Continue Reading

How Martial Art Business Owners Can Weather A Recession In 2023 - Dojo Muscle
How Martial Art Business Owners Can Weather A Recession In 2023

by Christopher Perilli October 18, 2022 0 Comments

Continue Reading