Digital Age of Marketing Is Here!

Ah the digital age. I love the digital age.

It allows us to get students easier and faster. It allows me to create amazing video ads that get super duper attention at all points. 

BUT. Like anything when something is bombarded and overused it looses it's effectiveness. 

Now I am not saying Facebook ads are losing ground. But what I am saying is that if you are able to combine FB with Print marketing you have an arsenal unlike many others. 

Let me tell you why. 

When polled over 50% of millennial would request to have print still in their lives.

People have tried the nooks, the kindles and the iPad's for reading.

It in my opinion gave me a headache. Nothing is like real paper and ink. 

There was a study commissioned by the OIG. Postal Service Office of Inspector General. What they found is this. 

• Digital ads were processed more quickly.
• Paper ads engaged viewers for more time.
• Subjects reported no preference for either medium.
• Subjects absorbed about the same amount of information from both media.
• A week later, subjects showed greater emotional response and memory for physical media ads.
• Physical ads caused more activity in brain areas associated with value and desire.