It allows us to get students easier and faster. It allows me to create amazing video ads that get super duper attention at all points.
BUT. Like anything when something is bombarded and overused it looses it's effectiveness.
Now I am not saying Facebook ads are losing ground. But what I am saying is that if you are able to combine FB with Print marketing you have an arsenal unlike many others.
Let me tell you why.
When polled over 50% of millennial would request to have print still in their lives.
People have tried the nooks, the kindles and the iPad's for reading.
It in my opinion gave me a headache. Nothing is like real paper and ink.
There was a study commissioned by the OIG. Postal Service Office of Inspector General. What they found is this.
Digital ads were processed more quickly.
Paper ads engaged viewers for more time.
Subjects reported no preference for either medium.
Subjects absorbed about the same amount of information from both media.
A week later, subjects showed greater emotional response and memory for physical media ads.
Physical ads caused more activity in brain areas associated with value and desire.
Now to tell you another story. I have been working with internet marketers for some time now. And in that time we went from DVD's, to all digital. And NOW we are back to physical sales.
Almost ALL marketers have confessed that physical stuff sells better than digital stuff. Why? People like stuff. They like to hold it. Place it on a shelf look at it and feel it.
It's why FREE plus shipping right now is HUGEEEEEE. So huge Facebook is trying to cut down on ads that boast free plus shipping.
Free plus shipping is basically when you sell something where a person gets it in the mail, but they only pay the shipping.
Russell Brunson mastered this and let me tell you it's absolutely obliterated regular digital alone.
There is always a propensity to be lazy as a business owner or in better terms use whats working and forget everything else.
That sort of sets you up for a bad crash.
Truth is those people who are combining both print and digital will see the best results.
People realize no marketing medium is the end all be all. So just like a fighter if all you know is stand up when you hit the ground. It's going to be a long day.
Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.
As a fitness or martial arts instructor or as a gym or dojo owner, maintaining a solid connection with your students is essential for ensuring the success and growth of your classes.
One effective method of fostering these relationships is student retention cards and handwritten notes.
Christopher Perilli
Author
Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.