In marketing that can get easily lost.
For any 80's babies or before.
Do you remember this story? I am sure some of you have been through similar.
Sitting on the floor in my room, or the basement on our families rotary phone. Back on the floor, legs up on the wall, coiled cord wrapped around my leg.
Macking it to (code word for trying to court) the girl in school or for the girls the cute guy they flirted with.
Remember those times actually putting a finger or a pencil in the phone and dialing 8 .. ch ch ch ch ch ch ch the phone made coming back. 3 ch ch ch, until you dialed the whole number.
Remembering the feeling you got when you started to dial.
How your interaction with this object where you will be either speaking to someone you like, or worse dealing with a father to ask for Stephanie how that made you feel rushed with excitement.
It's the same today. When you get something in the mail you still get a rush of dopamine.
I am seeing a huge resurgence in print materials.
Matter of fact this year I received from one of our clients a whole book deck complete with all of their projects and events in this tangible package that was so wicked I smiled.
I just finished creating business and productivity journals for Chris Brown Super Fit Business UK to use for his mastermind clients and they came out amazing.
We also have been setting up awesome new student folders and new student packages for schools like Elite Martial Arts.
Point is print will never die, they said it would die when the type set machine was obsolete, when Dot matrix came in and took over, when thermal printing came out, when ink and laser jets came out.
Print and physical products will NEVER DIE.
Why? Because we LIVE in the physical.
We move in the physical.
Everything about our lives as much as we want to make it simply an online digital world RELIES on the physical the here and now.
You can't even type a tweet, or I couldn't write this email without my fingers dexterously tapping (or slamming as Jessica would say)
away on a keyboard in the physical world.
We LONG for physical connection in a world that has been scrubbed clean of it via text messages and instant messenger. Give your students and prospects more to think about than just a blip on a screen. Everyones doing that.
Jump on over to Dojo Muscle and grab your cards now by clicking this link http://www.dojomuscle.com
It's not what you think it is.
It's not silly nerf games.
Long-winded diatribes about service.
Or any business for that matter.
Most people miss it entirely.