Today I saw an emotionally incredible video about 25 different people all having their own beliefs about who they are and where they come from, religiously, spiritually and culturally.
They are all asked to spit in a tube. To get a DNA test.
2 weeks later. They all find out, in a very emotional way, that none of them are pure anything.
That got me thinking a lot of people have been asking for collateral that matches their demographic.
And there has been a lot of division in this country as of late.
In the end though all of this is only skin deep.
Because of that we are launching our newest program called BELIEF.
It's marketing that has heart. That means something. It's not just about dollars and cents.
Like many other consultants would have you believe. SURE it IS about dollars and cents why you are in business. Let's not get that twisted.
But let's be real about it. Growing your school is hard work. Running a business is hard work.
Owning a business is HARD WORK. Don't let anyone tell you it's about the money.
Because we both know we BOTH can make money easier doing something else.
There is passion behind this. And we both know that there is a need or a desire to do better in this world.
That's why you do what you do and I do what I do. Believe me I can find 10 better things to do than to sit with swatches of color and fonts to pick what is right for our messaging.
And you can find 100 things better to do than sitting and deciding what color mats and what sort of front desk script you would need to include everyone.
Those people who say it's only about money they are soulless, and stripped down.
Only passion and love will push you through the hard times.
Only love will get you to the pinnacle. If you focus only on the money you may make it, but you won't stay around.
Eventually everyone gets wind of what they are doing and they see those people for what they are.
Hypocrites.
You and me we aren't hypocrites. We are life changers.
So we put these into motion so you can tell the benefits to customers why training the martial arts is so important.
And stop waving a discounted steak in front of their face. It's so 1998.
Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.
As a fitness or martial arts instructor or as a gym or dojo owner, maintaining a solid connection with your students is essential for ensuring the success and growth of your classes.
One effective method of fostering these relationships is student retention cards and handwritten notes.
Christopher Perilli
Author
Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.