Owning a Business Is a Hard Work

October 21, 2017 0 Comments

Business, Success, Marketing, Tips

Today I saw an emotionally incredible video about 25 different people all having their own beliefs about who they are and where they come from, religiously, spiritually and culturally. 

They are all asked to spit in a tube.  To get a DNA test. 

2 weeks later. They all find out, in a very emotional way, that none of them are pure anything. 

That got me thinking a lot of people have been asking for collateral that matches their demographic.

And there has been a lot of division in this country as of late. 

In the end though all of this is only skin deep. 

Because of that we are launching our newest program called BELIEF. 

It's marketing that has heart. That means something. It's not just about dollars and cents. 

Like many other consultants would have you believe. SURE it IS about dollars and cents why you are in business. Let's not get that twisted. 

But let's be real about it. Growing your school is hard work. Running a business is hard work. 

Owning a business is HARD WORK. Don't let anyone tell you it's about the money. 

Because we both know we BOTH can make money easier doing something else. 

There is passion behind this. And we both know that there is a need or a desire to do better in this world. 

That's why you do what you do and I do what I do. Believe me I can find 10 better things to do than to sit with swatches of color and fonts to pick what is right for our messaging. 

And you can find 100 things better to do than sitting and deciding what color mats and what sort of front desk script you would need to include everyone. 

Those people who say it's only about money they are soulless, and stripped down. 

Only passion and love will push you through the hard times. 

Only love will get you to the pinnacle. If you focus only on the money you may make it, but you won't stay around. 

Eventually everyone gets wind of what they are doing and they see those people for what they are. 

Hypocrites. 

You and me we aren't hypocrites. We are life changers. 

So we put these into motion so you can tell the benefits to customers why training the martial arts is so important. 

And stop waving a discounted steak in front of their face. It's so 1998. 

Let's be more. 

let's do more. 

Check these cool new cards http://www.dojomuscle.com/search?type=product&q=belief



Also in Marketing Tips

Crazy Martial Arts Marketer
How to market your martial art school, what works now and what stops working over time.

October 14, 2018 0 Comments

One thing I can say 100% about marketing. It's cyclical. It works like this actually.

Continue Reading

Martial Arts Marketing
What drives you?

September 27, 2018 0 Comments

Let me tell you a little story about competition. Competition can be great it can bring you up to your highest height. But if you let competition consume you it can make you arrogant and someone no one likes to be around.

Continue Reading

Yin Yang Symbol
Want to know the secret to connecting with people online and off with your Martial Art School?

August 25, 2018 0 Comments

It's not what you think it is. It's not silly nerf games. Long-winded diatribes about service.

Continue Reading