This video explains what I believe to be old school mom and pop marketing that works really well. Good will marketing - where you give - without looking to take anything.
- Keeping a member is actually cheaper and more cost-effective than trying to find new ones. And I'm gonna show you in this video exactly how to keep students. (light acoustic music) A lot of people ask, how do I get more students? How do I get more signups? How do we get more members from my martial art or my fitness business? A lot of people don't ask me, how do I keep more students? Keeping a member is actually cheaper and more cost-effective than trying to find new ones. And I'm gonna show you in this video exactly how to keep students. This has worked incredible for us. Testimonials come from doing this simple exercise. It's cost-effective, it's easy to do, and it utilizes very simple cards. And I'm gonna show you exactly how to do it, right now. Come here. Okay. So this is how we do this. It's really simple. So what I suggest is do five of these a day. If you do five of these a day, you will see incredible results from just using these simple student retention cards. Make sure that you're using a Sharpie Ultra-fine. I find this to be the best. The backs of the cards are not gloss-coated, but still, if you use a pen they will smudge over time. We have a bunch of different cards. The thank you card is great to use for somebody who just signed up and you wanna just thank them for being a member. We miss you cards are great for what? Well, somebody doesn't show up for awhile. If somebody has canceled and you wanna try to get them back, these were great to reinvigorate the people who left during COVID, contacting old students, or people who haven't shown up for a while, you wanna just give them a note and send them something to show that they're still on your mind. Now other types of cards like congratulations. For instance, a belt promotion. You wanna congratulate them for a job well done or you see their progress, very simple, very easy, very cost-effective, and extremely powerful. This is how we do it. I go, "To Chris. Thanks." Create two or three simple sentences thanking them and offer some kind words of positivity. Sign off. I put the address, maybe a little note here, and the return address here. It's that simple. That's it. You put a stamp on it, you throw it in the mail, and it's good to go. They're just a powerful tool, and especially in the virtual world where everybody's connected online, this is a really good way to get something in somebody's mailbox, to get them to feel something. They can smell the smell of ink and paper. People still love that. People still love tangible things. Let me just make one suggestion. Don't sell them these. These are not for selling. Don't put an offer, don't pitch anything, just goodwill marketing. That's it. Hey, we've been thinking about you. We wanna reach out and tell you that we've been thinking about you. That's it. Grab these cards, fill them out, send them to your customers. They will love you for it. They will probably post it online, they will tag you in it. It is goodwill marketing that touches people's hearts. Very easy to use, very cost-effective, and you can find them only at dojomuscle.com. I'll speak to you soon. (light acoustic music)
Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.
by Christopher PerilliSeptember 27, 20230 Comments
Martial arts marketing is more than just promoting your business. It's about building real connections with your audience and creating lasting relationships.
With the accessibility of the internet at an all-time high, the digital era ...
As a fitness or martial arts instructor or as a gym or dojo owner, maintaining a solid connection with your students is essential for ensuring the success and growth of your classes.
One effective method of fostering these relationships is student retention cards and handwritten notes.
Christopher Perilli
Author
Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.