This is very important, so if you're a martial arts school owner, pay very close attention.
Over the last few days, Mark Zuckerberg has stated that Facebook pages, business pages, pages that you may run your martial arts school on, pages that we run our business on, Dojo Muscle page, are going to essentially be degraded in the sense of organic reach.
Now, what that means is that less of your page content is going to be shown to people unless you're paying for ads. Now, that doesn't mean just because you're paying; they're going to show your content.
No, not at all. As a matter of fact, what they're doing is they're moving everything into the forefront of video. If you are not using video to run paid ads, and they need to be a specific type of paid ads, they can't be just any type of ad that you put up and run some money to it; you won't get the traction you used to get.
What Facebook is looking to do is essentially create the environment that they originally came to fruition about, which was connecting fans, connecting family members, connecting friends, connecting people together, right? What that means is that at the front of this, the video is going to be the mainstay to market all businesses, not just martial art schools.
It's even bigger than that because what happens is they don't want to see selling, and I'm going to read this specifically from the news page. "Today we use signals like how many people react to, comment on, or share posts to determine how high they appear in news feeds. With this update, we will prioritize posts that spark conversations and meaningful interactions between people."
"To do this, we will predict which posts you might want to interact with your friends about and show these posts higher in the feed.
These are posts that inspire back and forth discussions in the comments and posts that you might want to share and react to, whether it's a post from a friend seeking advice, a friend asking for recommendations for a trip, or a news article or video prompting lots of discussions. We will also prioritize posts from friends and families over public content consistent with how a newsfeed values."
"What does this mean for page and public content? Because space in newsfeed is limited, showing more posts from friends and family and updates that spark conversations mean we'll show less public content, including videos and other posts from publishers or businesses."
"As we make these updates, pages may see their reach, video watch time, and referral traffic decrease. The impact will vary from page to page, driven by factors including the type of content they produce and how people interact with it. Pages making posts that people generally don't react to or comment on could see the biggest decrease in distribution. Pages whose posts prompt conversations between friends will see less of an effect."
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In the competitive realm of martial arts, the challenge isn't just teaching the art—it's attracting new students in a cost-effective way.
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