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  • Facebook Ads and Videos are Your Marketing Arsenal!

    March 03, 2018 4 min read

    Facebook Ads and Videos are Your Marketing Arsenal! - Dojo Muscle

    Facebook is asking you to spend money with them to run ads. That is pretty much the only way that your Facebook pages are going to be seen. Now, running ads have been something that we've been doing for quite some time. We created Dojo Videos for that very reason. The videos we create Dojo Videos and Dojo Muscle is for you to run ads, but here's the thing.

    What's happening is there's a shift. Now, back in the days, a few years ago, all the gurus in the martial arts industry said, "Social media is for selling." Well, social media has always been for connecting, and the more that you can connect like a mom-pop business, the better it is for you, the more trust you will build in your market, and the more people will eventually gravitate towards you and buy from you. Today, our customer and our market is extremely savvy. They know exactly when they're being sold to. You know when you're being sold to. I know when I'm being sold to. Nobody likes being sold to, but we love to buy, right?

    What this means is that the more videos and the more content you can create i.e brand awareness type videos, videos that go beyond the idea of just straight trying to sell, videos that connect with people, videos that inspire people, videos that make people think and make people act, or react, those type of videos will have a longstanding stay in your marketing arsenal going forward.

    As a matter of fact, I wanted to give you a couple of tips on the three types of videos that will really resonate with your audience, and you can use them immediately. This is the type of content that is going to be the forefront of your marketing efforts from now and the next five years. Why? Because we're all tired of being sold to, right? The days of putting posts up where it says, "50%, click, add my promo link or put in my code," and you directly send them to a sales page when they don't know you are over.

    As a matter of fact, I believed from the beginning that it was the most ridiculous way of trying to spend your money online. You're essentially sending somebody who you don't know who's never heard of you to a page and asking them to buy. You're running over to them in a party that you don't know, and you're trying to hug and kiss them before even knowing their name or understanding what they're about, or understanding what they need in their lives.

    See, what's happening is the internet is making our world smaller, right? For a while, all we wanted to do was capitalize on that, but we're coming back to the mom and pop area, the mom and pop era where we understood our customer. Every single person that comes into your school, you know who they are. You know what makes them tick.

    Why do you know this? Because you took the time out to understand them and you took the time out to bridge the gap and make a relationship with them. You took the time out to build trust with them, to build rapport with them. When you do build rapport with people, then they trust you more, and they will eventually buy from you that much easier. You don't have to push the sale all the time.

    In our industry, we've been told by many gurus at the top of the food chain that you need to be selling, that social media is for selling. I believed the opposite for a very long time. Social media is exactly what it is; social media is a way socially to connect with people.

    If you use these three types of content, specifically video, let's just understand something. If you're not using video, you're going to be left in obscurity. It's going to be very hard for them to find your business, for them to understand what you do, and for them to really gravitate towards you and purchase from you. The people who are using video are going to have a competitive edge against you.

    I want to arm you real quick in this video with three types of content that I know I've seen work, my colleagues have seen work, tested it out, and along with my mentors, and we've seen this stuff work immensely, and the great part about it, it's super easy and it doesn't feel slimy and it doesn't feel pushed, forced, or salesy. It actually feels like you're having a conversation, sitting in this room, looking me in the eyes, and understanding what I'm bringing to the table, comprehending it, and discussing it back.

    So Are you looking for Done For You Social Media Videos, Print Marketing, and Online Strategy every month to your inbox without hassles, that convert like crazy while making it easy to get more leads for your Martial Arts School?

    Click here to know more

    Christopher Perilli
    Christopher Perilli

    Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.

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