3 Ways to Use Video to Boost Enrollment


Yesterday, I spoke to a client who had purchased our customizable commercial for Krav Maga. He was extremely excited to see a 15% increase in responses to his newsletter after adding the link.

Video is a powerful weapon for any business's marketing arsenal. For Martial Arts schools, its a way to convey the power of your program in a visually enticing medium and excite any potential sign ups. Here are three ways videos are being used by Martial Arts schools to boost enrollment.

Web Commercial

Today, it's essential to have a web presence. Adding video to your website helps 'warm' up the site. It adds personality to your brand, and makes it easy for someone to digest the information on your program. Instead of having to read through pages of information, in a quick 30-60 secs they can get just about all the information they need to make a decision on whether or not to try your program out.

By placing your video on YouTube, and then embedding it on your site, you make it easy for others to watch the video, even from their mobile device. Youtube also is one of the largest search engines in the world, meaning the videos with help your ranks on search engines such as Google. Plus, interested viewers can easily share the video with their friends through social media channels.

Social Media

If you are not taking advantage of sites like Facebook, Meetup.com, and Pinterest, you are missing out. These are excellent, cost effective ways to introduce your program to a targeted audience. Nothing works better then having a video to share through these channels.

On Facebook, you can easily share the video with students, friends, and family, plus ask them to do the same. Images and videos are the most shared items on Facebook. For sites like Pinterest, Meetup.com, and twitter, a video is another weapon in your marketing arsenal to use anytime you feel necessary. For your meetup, you can easily place a link to (or embed) the video to show what to expect at the next meeting. For Pinterest, it's another share-able item you can tag for interested parties to find. Finally, on twitter, it is a link you can put out with various messages, promos, and retweets.

Old School Marketing Combo

Last but not least, is the tried and true methods of yesteryear. Believe it or not, they are even more effective today. This old school method involves marketing your program in combination with print and video.

If you are using trial passes, tear-off cards, flyers, brochures or any other print marketing for your Dojo, you will have a call-to-action on the piece. Usually, this is a website. Having a cohesive video on this website landing page that goes into further detail about the offer on the print piece, is a great one-two combo proven to increase responses.

It's also a great way to keep track of the results of your marketing piece. Simply check the increase in views on your video to see how well the piece is working.

Combining your print, social media, and video marketing is like a great MMA fighter mixing up striking, grappling, and wrestling to perfection. It is just about unstoppable!


Peter Normandia
Peter Normandia

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