How many times have you heard the questions 'What's your schedule?'. It's probably the first thing a person thinks of after they decide to try classes at a Martial Arts school. Sometimes, it can even be the deciding factor in a sign up.
A cool branding tip, talked at super speed above in the video, is to use our customized class schedules to answer these inquiries. The schedule is like a typical 5x7 postcard on one side customized for your discipline, information, and branding. It features your logo, website, address, and phone #.
On the flip side is the actual schedule for your school. It features details such as the day, time, class, level, and even age group. These details can be customized to fit your dojo.
Giving out a branding tool like this works in many ways. Here are the top 3:
1. It's a stylish way to show when class is, and a physical reminder to get there! Plus, people will hang them on their fridge, or by their desk at work, or on a bulletin board b/c they are proud to train and want to show it off.
2. Combine them with a special offer, such as our trial passes. Giving out a schedule with a free pass to try out your program is an effective way to combine branding tools. It shows your school is professional, inviting, and excites people to come in and train.
3. Leave them on your front desk. Encourage your students, parents, and any new comers to take one. Use them to show new comers when their class will be, and them give them to take. You can even circle the classes for them if you like.
If you are just starting out, then these are probably not for you yet. In the beginning, many schools will have to alter schedules, add and remove classes, and sometimes even disciplines. It would be a waste to spend some of your limited budget on a set schedule that is likely to change. It's best for you to start with Trial Passes.
However, if you are an up & coming, or established program, these NEED to be in your arsenal. They represent your brand properly, convey professionalism, and save you time answering the same old, 'what's your schedule again?'.
Be prepared in style, and answer with some Dojo muscle!