Video marketing is a powerful tool for martial arts schools to showcase their services, reach new audiences, and boost their online presence. In the digital age, video content is an indispensable part of any marketing strategy, and martial arts schools are no exception.
But there is a problem. Daily - millions of pieces of video content are put online. It's easy for a small business to get lost at sea or drowned out by the noise or sheer volume of all the content uploaded daily. All video is not created equal - it's why we created Dojo Muscle® Up in the first place. To help give you back your time - so you aren't struggling to create content - that takes a ton of time - and you don't even know if it will work.
Here are five reasons why video marketing is so vital for martial arts schools in 2023.
Showcase Skills and Expertise: Another critical reason why video marketing is so essential for martial arts schools and fitness businesses is that it provides an opportunity to showcase their skills and expertise. Creating videos demonstrating the various martial arts techniques and skills or workouts and people having fun together at their facility can give potential students a glimpse into what they can expect when they enroll. It's like sitting on the bench, watching others work in real-time.
Boost Online Presence: In today's digital world, online presence is crucial for any business, including martial arts schools and fitness businesses. By creating video content, martial arts schools and fitness businesses can increase online visibility and reach more potential students. Videos are also an effective way to improve search engine optimization, which can help schools rank higher in search results and attract more website visitors.SEO - is one of the most powerful tools a small business can use. We use it to outrank businesses doing this a decade longer than us. Write. And write some more. With the advent of AI, you can have AI write you a boilerplate copy - and then go in and add your voice to it. Half of this post was written by Chat GPT - then I cleaned it up - added my style, voice, and perspective. It saves a ton of time - and allows you to still have your unique voice in your blog posts.
Increase Engagement: Video content is more engaging than text or images, which makes it an effective tool for increasing student engagement. By creating fun, informative, and educational videos, martial arts schools can build a relationship with their students and keep them engaged with their services. The big emotions Joy, Laughter, and Awe are the top emotions most acted and engaged on - online. Use them if you can mix them even better.
Stand Out from the Competition: With so many martial arts schools and fitness businesses vying for the attention of potential students, it is crucial to stand out from the competition. Video marketing can help martial arts schools differentiate themselves and showcase their unique value proposition. By creating videos highlighting what sets their school apart, they can attract more students and establish themselves as the go-to choice for martial arts training in their area. Or use DFY video content and creative to test against the ones you make - to save you time and give you variations when running ads.
In conclusion, video marketing will be essential for martial arts schools and fitness businesses in 2023. By reaching new audiences, showcasing their skills and expertise, boosting their online presence, increasing engagement, and standing out from the competition, video marketing can help martial arts schools and fitness businesses achieve their marketing goals and grow their business. Whether you're a small local school or a large franchise, video marketing is a powerful tool that should be part of your marketing strategy in 2023.