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  • Unlock the Power of DIY Marketing: Why Martial Arts Business Owners Outperform Any Martial Arts Marketing Agency

    June 07, 2024 3 min read

    Young Black Girl With Tablet
    If you run a martial arts business, you already have an edge that no marketing agency can match: your unique insights, passion, and firsthand experience.

    Let's face it - there is NO way they can understand your business on a 1 hour zoom call (if they even give you that). 

    They use tons of boilerplate cookie cutter images - that they use with everyone else, their strategies are a one size fits all - and most of all - they don't live in your community and don't know the nuance for you. 

    But they charge wild rates. Rates you would get better results with - changing up some of the strategy and DIY a good portion of it. 

    Especially with the help of AI now. 

    Here’s how you can leverage these strengths to achieve better marketing results than any agency ever could.

    1. Know Your Audience Like No One Else
    As a martial arts business owner, you know your students and their families inside and out. You understand their goals, challenges, and what makes them tick. This deep knowledge allows you to create marketing messages that hit home.
    • Personal Touch: Use your relationships to craft relatable and authentic marketing messages.
    • Tailored Content: Address specific concerns, like self-defense for women, discipline for kids, or fitness for adults.

      2. Show Your Passion

      Your love for martial arts is your secret weapon. Authenticity can’t be faked, and your genuine enthusiasm will shine through in your marketing efforts. This builds trust and rapport with your audience.
      • Tell Your Story: Share your journey and how martial arts has impacted your life. Personal stories are powerful.
      • Engage with Heart: Use social media, videos, and blogs to show your passion and commitment.

      3. Stay Flexible and Adaptable
      Unlike agencies that follow rigid plans, you can pivot quickly based on what’s working. This flexibility is a huge advantage.
      • Real-Time Tweaks: Keep an eye on your campaigns and make real-time adjustments for better results.
      • Try New Things: Experiment with live demos, community events, or special promotions to see what resonates.

      4. Save Money and Spend Wisely
      DIY marketing can be more cost-effective than hiring an agency. You can direct your budget where it counts most.
      • Smart Spending: Invest in tools and strategies that directly benefit your school. AI helps a lot. 
      • Use Free Resources: Leverage social media, email marketing, and community partnerships without breaking the bank.

      5. Leverage Local Connections
      Your involvement in the local community gives you an edge. You know the culture, events, and networks that can boost your visibility.
      • Join Local Events: Participate in or sponsor local events to increase your presence and credibility.
      • Build Partnerships: Team up with local businesses and organizations for mutual promotion.

      6. Get Instant Feedback and Improve
      You receive immediate feedback from your students and their parents. This is invaluable for refining your marketing strategies.
      • Ask for Feedback: Use surveys and feedback forms to understand what your students value most.
      • Keep Improving: Implement suggestions and continuously improve your offerings and marketing messages.
      As a martial arts business owner, your unique insights, passion, and direct connections give you a marketing advantage that agencies can't compete with. Your close ties to the community, cost-effective strategies, and ability to adapt quickly ensure that your marketing is not only effective but also authentic and impactful. Embrace the power of DIY marketing, and watch your martial arts school thrive.
      Click here to learn how to run your OWN Facebook Ads and Fire your Martial Arts Marketing Agency keep that money and spend it where it matters most - on things that will give a great ROI. 
      Christopher Perilli
      Christopher Perilli

      Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.

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