Martial Arts Marketing Tips and Strategy

Back-to-School Isn't Over. Halloween Starts Now.

by Christopher Perilli August 17, 2026 4 min read

Back-to-school enrollment is still open for about three more weeks, so close it now with fast plays. Then set up the Halloween-to-November wave almost nobody mails for, using a print-and-mail timeline that has to start in August.

School Starts In Weeks. Are You In Their Mailbox?

by Christopher Perilli August 03, 2026 3 min read

Why back to school is the biggest enrollment window of the year, how EDDM actually works, what makes a card convert, and the exact timeline to hit mailboxes before the first bell.

Back-to-School Enrollment: The 90-Day Countdown Calendar

by Christopher Perilli July 13, 2026 6 min read

September fills the mats. August decides who fills them. July decides whether August works. Here's the 90-day back-to-school calendar martial arts schools should be running right now.

How to Get More Martial Arts Students: The Complete Playbook

by Christopher Perilli June 24, 2026 6 min read

A step-by-step playbook for filling your mats. Learn the 3 channels that actually get more martial arts students, plus the trial and referral systems that convert them.