Here is what I have found out about creating videos over the last 10 years and using it to leverage my own business success.
Ready? You sure?
There is this 1 thing above all else that matters when using any type of video online.
That one thing.
Emotion.
Without emotion, everything you are doing is simply just stuff.
Without touching an emotional trigger in videos they will fall short.
We are emotional beings and we are often driven by emotion and we back it up with logic. Or I'd rather say we rationalize it with logic.
I know that Dojo Videos touches on all sorts of emotions. I know because I created them myself. But more so I know because every time someone uses them I get an email or a message response going
OMG I signed up more students into my business than I have EVER done before with 1 video.
That is the power of emotion.
Know I got your back.
If you haven't tried one of these videos then honestly you probably don't like making money.
Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.
As a fitness or martial arts instructor or as a gym or dojo owner, maintaining a solid connection with your students is essential for ensuring the success and growth of your classes.
One effective method of fostering these relationships is student retention cards and handwritten notes.
Christopher Perilli
Author
Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.