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  • Martial Arts Marketing That Helps Fight Bullying.

    March 28, 2024 3 min read

    Bully Proof Rack Cards

    Many people in the Martial Arts world - have come here because they were once bullied. And they decided that no child should have to deal with this growing up.

    I personally dealt with it a few times in my life. I believe even though at the time I had to deal with it - it was terrible - it made me a stronger person - in learning how to deal with it - from a mental emotional and physical stand point - especially through martial arts and learning how to fight - to protect myself. 

    The one power that is seldom talked about is - Martial Arts training gives people the confidence to walk away. To know when a REAL threat is at hand, to diffuse a situation with words, and to be strong enough to know when you are defending yourself - or defending your ego. 

    Defending your ego will get you into trouble. Defending yourself is paramount in this world. Bigger than that - Martial Arts training will change you are a person - and allow you to walk with your head up high. Body language is so important. It tells others whether you are an easy prey - a victim or someone who will fight back. 

    Bullies don't want to pick on people who will fight back, they want the easy prey beacuse deep down inside they are terrified of others finding out they themselves are weak and scared. 

    We created these awesome Bully Proof marketing materials both print - and video to help you - stomp out bullying. 

    One powerful way to do so is through effective marketing strategies that help combat bullying. In this blog post, we will explore how print marketing and video marketing can be a valuable tool in the fight against bullying.

    What is the connection between martial arts and bullying?

    Martial arts training not only teaches self-defense techniques but also instills important values such as discipline, respect, and confidence. These qualities can help individuals, especially children, develop the skills needed to stand up to bullies and handle challenging situations with grace.

    How can print marketing support anti-bullying efforts?

    Print marketing materials, such as postcards, rack cards, and EDDMs, can be used to promote martial arts classes as a way to build confidence and self-esteem. By highlighting the benefits of martial arts training in dealing with bullying, these materials can attract individuals who are looking for ways to empower themselves or their children. When you use them in conjunction with video marketing they create a physical and virtual spider web of connectivity that is hard to beat. 

    You can use EDDM marketing or Rack Cards with a QR code that helps you drive physical real world traffic, interactions and conversations - online to a page they can learn more about your offer, discount or program. 

    What are some effective print marketing strategies for martial arts schools?

    1. Create eye-catching print materials that emphasize the positive impact of martial arts on mental and physical well-being.

    2. Distribute cards in schools and community centers to raise awareness about the benefits of martial arts training in building confidence and resilience.

    3. Offer special promotions or discounts for new students to encourage them to try out martial arts classes as a way to combat bullying.

    4. Use QR codes on those cards to drive them online. 

    5. Use video marketing for content, Reels, and ads to further connect to people in your community. 

    How can martial arts schools measure the success of their print marketing campaigns?

    One way to track the effectiveness of print marketing efforts is to include unique codes or QR links on promotional materials that can be used to monitor the response rate.

    Additionally, conducting surveys or collecting feedback from students and parents can provide valuable insights into the impact of the marketing campaign. Another way is to use Vanity URLs or phone numbers - that you know anyone who is calling to those numbers, or texting specific words - are coming directly from your direct marketing campaigns. 

    By leveraging the power of print marketing, and video marketing - martial arts schools can play a vital role in promoting a safe and inclusive environment for individuals of all ages. Together, we can work towards creating a community where bullying has no place and where everyone can thrive.

    Check out our latest campaign Bully Proof here. 

    Christopher Perilli
    Christopher Perilli

    Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.

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