Take note: The people who focus on dogma, nonsense and what's "right or wrong" when marketing or running your business, what's "traditionally correct vs not" are also those same people who are "broke vs doing great".
This has ZERO to do with what you teach.
And everything to do with the jelly between your ears and how you think.
Your mindset above every other one thing is going to be the differentiator between winning or losing.
Your mindset wins or loses fights before you even have them a lot of times. Your body follows.
If you want to stand on "tradition" then do so if that's what you feel is important.
But you must understand this very important part of the business.
The day you LLC and opened a business the title of "Sifu, Master, GM, Soke, Coach or proffessor" took a back seat to BUSINESS OWNER.
You are not a martial artist who runs a business.
You are a business owner who is a martial artist.
The educations between the 2, are totally different.
And the reason so many struggle is they can't wrangle with that heavily.
They can't wrap their heads around the fact that to stay afloat, to have students to keep your lights on and not lose all your hair takes a completely different set of skills than to kick someone's butt.
When you can learn the set of skills to run a business as well as you can render a person unconscious you will be hugely successful.
Until then those people will argue and discuss pretty much nonsensical things that do not matter to anyone but their own made-up rule book.
Let me be 100% with you.
You are not 2nd lineage feudal Japan.
Or usually from China and many who are not Brazilian who teach BJJ never been to Brazil.
Most are Americans and Europeans running styles that have been changed so heavily from the origin if someone time-warped from Samurai days they would be like WTF are you actually doing that's not how it was done on horseback back then...
So go easy on yourself and your brothers and sisters in business.
It's not that serious.
Half the reason this industry has 70% struggling is that many of you have a person standing in your way.
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Martial arts marketing is more than just promoting your business. It's about building real connections with your audience and creating lasting relationships.
With the accessibility of the internet at an all-time high, the digital era ...
In this post, I will go over where I think trends are going for Martial Arts Marketing - and Gym Marketing for the remainder of 2023 and into 2024.
Seasons come in, and seasons go out. And if the last few years taught us anything - everything can - and probably will change.