Creating marketing or good videos isn't that hard.
But it is important that you know who you are speaking too.
Which is why most people fail to make good videos.
Somewhere along the line someone told them to talk about themselves too much.
Then someone else must have told them to race to the bottom and lead with their offer as a selling point. Which then what makes you any different than the school down the road?
Now these same people are saying you need to build trust.
Something I have been saying you need to do if you go back to my posts almost 4 years ago.
Everyone scoffed. I was ridiculed. "SALES is what matters most" No duh-Sherlock. Contested outright. Disregarded by friends and family (ok maybe that's a stretch)
But HOW you get sales, matters the most.
Connect. Build Trust. Give Value - Focus on caring. Engage. Focus on being a REAL person not a cartoon charecter...
All of the hot topics being touted now - only problem is...
Most of these people are like dead drift wood in videos and have never shot a single video in their life.
If there is one thing I know how to do is get the goosebumps going and flowing with videos.
Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.
This is a long one - but it's filled with info - take 6 minutes to read it. It will help you grow greatly. It is over 13 years of experience - direct from my - fingertips. :)
It's 2023. A few myths spread in this industry - that is counterintuitive - and I think dangerous to your overall business and marketing health.
As a martial arts business owner, you may be wondering how you can take your business to the next level. You may have tried traditional marketing methods, but you're not seeing the results you want. If this sounds familiar, then it's time to try video marketing.
Christopher Perilli
Author
Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.