Consistency is the key to becoming great as a martial artist, it is the key to reaching your genetic potential as an athlete, it is the key to being the best shape you could be.
So why are you disjointing your brand by using different designers, marketing companies, colors, designs, copy, websites, and gasp…. Logo’s?!
I will tell you why. No one has told you different up until now.
As a martial arts instructor or as a coach, what is the ONE thing you drive home constantly to all of your students? COME TO CLASS CONSISTENTLY to get better. IF you are not training, 3-4 times a week, you are basically maintaining, if that. As coaches and professors you know how important it is to be consistent, however as business people we all sometimes go off on a tangent.
No worries, I am going to get you back on track ASAP.
One thing that is detrimental to do is to constantly switch designers, or use multiple companies for your marketing. It is very important to put out the same brand, same message with multiple mediums consistently.
There is that word again.
Consistently using the same people and marketing allows a prospect or current student to connect an image (your brand is an image in the mind of the consumer) to your business.
If you constantly switch it up people get confused or worse it makes you look less than professional. Being successful in business is all about looking as professional as you possibly can.
Now if you need help with your marketing we run the BEST martial arts (and soon to venture into the fitness realm) marketing company out there and can certainly help you out. Check out Dojo Muscle and specifically our latest done for you monthly program Muscle Up™.
However, I am not even saying you need to use us, just use someone, consistently.
I often see coaches, and martial artists jumping from company to company, whomever is running the best sale or has the newest stuff out. Or worse, getting a student to make your materials. Unless the student is a studied and professional marketer themselves this is just silly and downright hurtful to your business.
See in our last post about looking like a leader. You would not go to court or a job interview in sweats and dirty sneakers. You would look the part.
People often gripe over price. If the business is bad the first thing they do is scale back on their marketing. This is so wrong. The first thing you should do is invest MORE in marketing immediately. A lot of times business owners look at marketing as an expense. It is not, it is an investment into the future of your business. Marketing is one of the most important investment you can make for the health of your business.
Marketing consistently across mediums is another GREAT way of closing the gap between you and your customer.
Using Print, Web, Video and Social Media is one of the best ways to gain a ton of traffic.
We live in an unprecedented time where marketing consistently and cohesively, plus affordable is at the grasp of every single business on the planet.
Using print marketing that is also consistent with your website and your videos is hugely effective. It drives home the same message, consistently (there’s that word again) over and over. That is what you need to do to make an impact. Be consistent.
Again even if you don’t use our services, that is fine, just be consistent in what you do and when you do it.
This is the most important part of using marketing at your disposal. It is pointless to have all of these awesome tools and use them incorrectly.
Until next time, best of luck in your quest to change lives.
Or any business for that matter.
Most people miss it entirely.