Halloween is about few days away.
Every year I put a big sign in front of my home.
It's because what resides in my home is 4 unruly little hounds.
Who bark and howl like crazy when the door bell rings.
So we can't have trick or treaters upsetting the flow.
So I set up a bin with candy and have the kids grab some with a big sign of my main man and oldest dog Romeo as a devil dog. (Not the cake) It's usually a big hit.
But I noticed that the people who get there early always get the select candies. And by the end they leave stuff like the 3 musketeers. I guess kids today don't like that stuff.
So to keep my dogs happy I feed them bones on the inside and give good treats for kids on the outside.
Keeps the sanity.
But that's a comparable with real life and in business. The people who get to the mix early get the best choices and the ones who wait are playing catch up.
If you are playing catch up you are losing. In BJJ if you are defending you are losing. If you are being reactionary instead of action based you are losing.
SO this Halloween season get the jump on your competitors and start now.
YOU are already a bit late. Don't waste no mo time! :)
It's not what you think it is.
It's not silly nerf games.
Long-winded diatribes about service.
Or any business for that matter.
Most people miss it entirely.