• The best collection of Martial Arts Marketing, Martial Arts Print Marketing, Martial Arts Video Marketing - in the industry.

  • Create Your Content With Story Telling For Maximum Engagement.

    May 12, 2017 2 min read

    Create Your Content With Story Telling For Maximum Engagement. - Dojo Muscle

    In speaking to so many people who have already put into action the Martial Arts School Owner Video Content Creation Blueprint I am starting to see a pattern.

    People are getting it!! Together we are creating a MOVEMENT.

    Planning is a crucial part of your video creation.

    One really important part of your planning process is to include a good ample amount of story telling.

    You want to tell a story with emotion and impact via either your own story or others stories. Stories are the way we have communicated since the start of time. It is how we are able to connect to each other in a human way.

    Human connection is the foundation of selling anything. Human connection is what makes us feel connected to one another.

    When you use the power of story in your videos you keep the viewers brain working on the instinctual aspect of emotion and feelings.

    This is where most sales come from. Yet too many people try to make their videos analytical. The lower end of the brain or the instinctual part of it makes decisions 7 seconds before your conscious does. You feel your way through a lot of things in life.

    This is called hot cognition. In hot cognition people either love or disregard messages. Cold cognition is done in the neocortex. That part of the brain is highly sophisticated. It is highly analytical and extraordinary with what it does. Which is problem solve.

    If your message gets kicked up to that part it moves away from emotion into analytical thinking. And up there your message has a way less shot of getting heard.

    Because that part of your brain only analyzes without feeling it will never LOVE your video or message. It will only agree or disagree with your case and facts presented. Because of that we want to keep your videos and your marketing in the instinctual part as long as we can.

    We do that by 3 things. Entertain, Inspire and Emotion.

    If you can do 1 or all 3 of those things you will keep your message in the part of the brain that is run by emotion.

    That is also where buying lives.

    Obviously you want to do this in a non manipulating way.

    But if you can connect to people on an emotional level over an analytical level you will connect much better and hold their attention MUCH much longer.

    If this blog post helped you out give a comment below. 


    Christopher Perilli
    Christopher Perilli

    Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.

    Leave a comment

    Comments will be approved before showing up.


    Also in Marketing Tips

    EDDM
    EDDM vs. Targeted Direct Mail Lists: What's Best for Your Martial Arts School?

    June 17, 2024 2 min read

    When it comes to marketing your martial arts school, the right strategy can make all the difference. Two popular methods are Every Door Direct Mail (EDDM) and targeted direct mail lists. 
    Read More
    Young Black Girl With Tablet
    Unlock the Power of DIY Marketing: Why Martial Arts Business Owners Outperform Any Martial Arts Marketing Agency

    June 07, 2024 3 min read

    If you run a martial arts business, you already have an edge that no marketing agency can match: your unique insights, passion, and firsthand experience.
    Read More
    EDDM flyer
    Does Size Matter for Printed Materials?

    May 29, 2024 3 min read

    When it comes to printed materials, size can significantly impact your marketing success. Whether you’re using business cards, flyers, or posters, the dimensions of your printed items play a crucial role in how your message is received.
    Read More

    Dojo Muscle