Essentially I went over the content creation blueprint for creating videos.
I learned something greatly that day. The most important part of your business is your ability to keep and grow your relationships.
Relationships with your employees, students, prospects, with the community, with other businesses around you. That is the most important aspect of all business.
Yet it is often so overlooked or put to the side in search of better "tricks".
Look you have a message. You need to get it out to the world. Your message is different from mine, and from every other person reading this.
Using high quality marketing tools along with your own message and voice will get you the most bang for the buck.
It's important to always remember that it's hard work to build on your relationships and fairly easy to tear them down if you do something wrong.
Work on those relationships. The internal ones, the external ones as well as the relationship you have with yourself and you will see great things happen.
It's not what you think it is.
It's not silly nerf games.
Long-winded diatribes about service.
Or any business for that matter.
Most people miss it entirely.