Marketing consistently across mediums is a GREAT way of closing the gap between you and your market.
Using Print, Web, Video and Social Media is one of the best ways to gain a ton of traffic.
Using print marketing that is also consistent with your website and your videos is hugely effective. It drives home the same message, consistently (there's that word again) over and over. That is what you need to do to make an impact. Be consistent.
2 top of the food chain companies that allow you to market over 2 mediums with the same graphics.
Check out this blog post over at 97 Display http://97display.com/blogs/Market-Consistently-with-97-Display-and-Dojo-Muscle
Also check out this post on Promo Muscle http://promomuscle.com/marketing-consistency-to-make-more-money/