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  • Why Martial Art and Fitness Business Owners May Be In Their Own Way.

    December 13, 2023 2 min read

    Why Martial Art and Fitness Business Owners May Be In Their Own Way.

    Are Business Owners Hindering Their Own Success?

    Running a martial art or fitness business requires dedication, discipline, and perseverance. However, many business owners find themselves struggling to achieve the success they desire. Could it be that they are unknowingly getting in their own way? I think so. Let's explore this. 

    Consistency is Key

    One of the main reasons why business owners fail to reach their goals is a lack of consistency. In the martial arts and fitness industry, consistency is crucial. Students are expected to show up to class regularly, practice diligently, and put in the effort to improve. A big mantra is "show up 3 times a week - for years to get your belt that is the only way" yet when it comes to the owners themselves - they slack off - right quick and then blame others for it not working. Business owners should emulate these qualities and apply them to their endeavors.

    Show Up and Put in the Work

    It's not enough for business owners to simply have a vision or set goals. They must also be willing to show up and put in the work consistently. Just like students who attend classes regularly, business owners need to dedicate time and effort to their business on a daily basis.

    This means actively promoting their services, engaging with potential clients, and constantly seeking ways to improve and grow. It also means learning as much as possible about being a business owner - and not just a tradesperson. 

    Don't Quit Too Soon

    Another common pitfall for business owners is giving up too soon. Just as students in martial arts or fitness classes face challenges and setbacks, business owners will inevitably encounter obstacles along the way. However, it's important not to let these setbacks discourage them. Instead, they should view them as opportunities for growth and learning.

    Building a Strong Foundation

    To build a successful martial art or fitness business, business owners need to focus on building a strong foundation. This includes having a clear business plan, understanding their target market, and developing effective marketing strategies. By taking the time to lay a solid foundation, business owners can set themselves up for long-term success.

    Seeking Support and Guidance

    Finally, business owners should not hesitate to seek support and guidance from others. Just as students rely on their instructors for guidance and feedback, business owners can benefit from the expertise of mentors, coaches, or industry professionals. These individuals can provide valuable insights, help identify blind spots, and offer guidance on how to overcome challenges. 

    If you need help with video ads, or organic reel content - we can help. If you need print marketing or video templates to use for your business - check this out. 

    In conclusion, martial art and fitness business owners may unknowingly hinder their own success by lacking consistency, not putting in the necessary work, quitting too soon, neglecting to build a strong foundation, and failing to seek support and guidance. By emulating the qualities they ask of their students, business owners can overcome these obstacles and pave the way for a thriving and successful business.

    Christopher Perilli
    Christopher Perilli

    Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.

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