Martial Arts Guerrilla Zombie Marketers.

Hey everyone! I am a huge huge fan of the Walking Dead. 

This show is really more about human behavior than it is about zombies. 

But while we are talking about both zombies and humans. 

I noticed how certain school owners are very much like the zombies in the show. 

They are slow. Uncoordinated in business. And they follow the pack.

To the point where there could be a HUGE gaping hole in the side of a fence and instead of them seeking out the hole.

They push and push and gather in one location and put pressure.

Until the fence falls. 

And when it falls everyone is so gathered together they stampede themselves.

ALL the while there was an opening in the fence 40 feet away. But the zombies don't really think for themselves.  

They are often pushed forward by their thirst for brains.

School owners are often pushed forward for their thirst of students. AND you know what happens when the fence falls? Everyones standing right in the same spot. Even if a human meal was there. Not enough brains to go around.

This is the EXACT same thing that happens in marketing and in business. People follow blindly and never questioning why they are doing it or what they are doing.  They follow the lead of others, others who often only mastered manipulation over actual business acumen. 

And the MOMENT a noise is made in the forest. The zombies turn and drag their lazy butts in that direction. 

Now chances are if you have read this far. You aren't a zombie. You regard your brain as important and not something that should be a feast.  I am with you.

So this rant is about the fact that we all need to start making decisions for ourselves.  I can't begin to tell you how many times I have met owners who say things like:  "I just need to know what works right now!"

"I don't care about the future I just care about now.." 

If you don't care about the future you don't care about your success. 

Imagine Henry Ford said I just need a horse and buggy right now..... It is what works what everyone does and it's what I will do too because I KNOW it works.  The world is built on those people who have the guts and the gumption to do things that have not been done. To venture into the land of the unknown, and coming out a bit bloodied, marred with zombie entrails like a real BOSS. 

There is always NEW better ways to build your business and if you aren’t on the look out for it, you may be zombieing around.

The hole in the fence is wide open, and you and a few extremely smart and daring owners are standing right there.


Christopher Perilli
Christopher Perilli

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