Most martial arts school do one of two things when it comes to their website. They ignore it all together using the cheapest service they can find, or they have someone they know, usually a student, do the best they can with it.
The issue is, with Martial Arts growing at a faster rate then ever before, schools are popping up all over the place. The competition is fierce. Not only that, but students can now search for any school in the area right from their smart phone. Forget about what your site looks like, you better hope that it is found or your dojo may be left behind.
To get ahead, the top dojos use a new advertising combination like a 1-2 punch. The concept for the combination is simple. You need marketing pieces to attract potential leads, and a central hub of information about your program to drive those leads to.
Step 1. You must get a website that is customized with your branding, logo, style, colors, and content. This helps match the advertising pieces you send out (more on that later) and provides a professional, cohesive image for your brand.
The site must also be connected to your social media outlets such as youtube, facebook, and twitter. This not only helps you get traffic, it actually helps your site rank higher in search engines such as Google as well.
Finally, you should also be able to embed videos, add photos, blog, and the navigation should be scalable for multiple disciplines, schedules, and seasonal promotions.
All this content needs to be easily manageable online, even if you are a web novice. This is because to take full advantage of the site's capabilities, you need to update it at least once a week with information on rank promotions, upcoming events, tips, etc., at your dojo.
Step 2. The second part of the 1-2 is the advertising.
It does not matter how much you spend per month. Each dojo should stick to a manageable budget, but it is essential to still do the physical advertising. This means flyers, postcards, newspaper ads, tv commercials, and trial passes that represent your brand well and engage your local market. The goal is to drive traffic to your website.
The key here is how the world today is changing. These days, if someone is interested in a martial arts advertisement, there is a much better chance they will check the website before they ever call, or show up at the school to check it out. That means, many times, your website is your FIRST IMPRESSION!
So with effective advertising you will get more traffic. With an engaging website you will get more leads. Overall, you will experience better lead generation, and a better return on your advertising dollar. The money you spend comes back again and again in the form of increased enrollment.
It is a potent 1-2 combination is used successfully by many local businesses, especially Martial Arts schools.
With this in mind, we have created a theme built specifically for a Martial Arts school. It has a versatile, customizable design, all the features mentioned above, plus the ability to connect email subscriber lists from mail chimp, constant contact, aweber, & more. It is also built on the #1 Content Management System (CMS) in the world, WordPress, meaning not only does it look good....it is also incredibly easy to manage, even for a novice.
This theme makes it easy to be on top of your web game, rank high in search engines, engage new visitors, and compel them to action. Combine this theme with quality print ads from dojo muscle, &/or a commercial, and you have a killer combination to help you effectively reach your student enrollment goals.
When you purchase this theme, we will set it up with custom or stock photos, insert your logo and content you provide, as well as match your Dojo color scheme. We will set up the site and launch it to your hosting account. If you don't have hosting, here is our recommendation. The hosting must be provided by you.
This is a huge advantage for you. Most other web companies want you on their hosting so they can charge maintenance fees while doing little to no maintenance at all. Using your own hosting allows you to own the website and eliminates all monthly fees. You only pay the cost of hosting. (Our recommendation starts at $6/month)
You simply purchase the theme for a one time fee of $1799, and that is it. No other hidden costs at all!
The only other money you will ever spend is completely optional. Down the road, you may wish to upgrade the site, or have us create you a new custom slider image for the home page, maybe for a big event/promo. Either way, these are completely optional and minimal in cost.
Even better, is we will also provide some training videos on how to use the WordPress CMS effectively.
Most important, we take our work serious. Here are some live, working links to some of our recent sites. Notice the difference in the branding of each site. They are the same theme, but they all look very different. This means you will never have to worry about another school having the same site as you. Each site is fully customizable to help your dojo stand out.
Check it out for yourself: