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  • Video Content Creation to Promote Your Martial Arts School

    August 12, 2017 4 min read

    Video Content Creation to Promote Your Martial Arts School - Dojo Muscle

    Nowadays, when you browse your social media pages, videos have become quite common. Most of the feed is saturated with a variety of video content. While on Facebook, one can find lengthy videos, other social media platforms like Twitter and Instagram are also prone to short videos. YouTube, on the other hand, is an even broader concept of sharing videos.

    The gist of the situation is that videos are gradually becoming the forefront of content marketing. Whether it is an individual or brand, the practice of using videos to reach a wider target market has become the new norm.

    In today’s business world, the marketing has become customer-oriented more than ever. Many years ago, marketing was a one-way concept. Nowadays, marketers expect customers to engage in response to the content they put out. For this reason, they introduce strategies that will help them. For example, marketing is now direct enough to engage people through SMS or online messengers. In order to ensure customer engagement, marketers need to invest in the cutting-edge content creation and nothing matches that more than videos presently.

    While there are still a number of people who depend on desktops and laptops but more people have access to mobile devices. They are further supported by high-speed internet connections. Basically, it has become quite easy to access content from wherever and whenever. And it is not surprising that people prefer watching quick and interactive videos rather find the time for reading; the main reason being an on-the-go lifestyle.

    Video Content Marketing for a Martial Arts School

    Video content marketing is doing wonders for business organizations all over the world. Imagine the results of martial arts video marketing given how the field is immensely practical. A martial arts school’s main purpose is to convince students to join.  While it is easier to talk about the sport generally through written content, it is not when explaining certain complicated moves.  But that is not all. It is also about impressing the charm and sophistication of this field on the potential customers. And that is not possible just through writing about it. People always respond well to what they can actually witness. Therefore, martial arts video marketing can bring the exposure to your brand like the written content alone can’t.

    Using the Phone to Make Daily Videos

    If consumers have the power of mobile devices and fast internet, then so do the marketers. The mobile device is one powerful tool for the marketers of the present times. While the target market can access brand information or content on the go, the brand can similarly produce interesting content.

    All over the world, business organizations are using mobile devices quite effectively. They capture everyday moments regardless of location and time to show a more understandable side of the brand to the customers. For example, brands are shooting behind the scene videos or capturing everyday stuff that resonates with their message. There is lots of creativity to be explored with video marketing. The social media introduction of 24-hour stories is just another example. Therefore, the mobile in the hands of your marketing can open up broader horizons.

    For martial arts video marketing, you can use the mobile device to capture daily videos of martial arts class or training sessions in the school and any other activities that potential students may find interesting.

    However, it should be emphasized that videos must be of high quality and meaningful. One of the most used mobile devices for capturing both high-quality images and videos is the iPhone. Advanced models of the iPhone have the better power of capturing clearer and HD footage. While daily video content can be shared without much editing right through the mobile device, you may need additional equipment and software for other times.

    How to Create Videos?

    It is quite easy to recommend martial arts video marketing but there is limited information available on how to accomplish that. It is important to follow an effective method of video creation in order to make your martial arts video marketing strategy effective. Otherwise, it will only be a waste of time, money, and energy.

    Dojo Muscle offers a video course on how to make your very own videos easily. The course is a blueprint for promoting your martial arts school with success. The course can be instantly accessed for a reasonable price today. A one-time investment in this project can earn you years of successful video marketing.

    On the other hand, you can also learn how to make videos using a mobile phone. The Video Authority course offers the knowledge on tools and how you can use them to manage martial arts video marketing strategy through a mobile device. Through this training, you can learn how to optimize the power a mobile device to make your martial arts school successful.

    You can also use the semi-customizable videos from Dojo Muscle. These videos are readily designed and all you need is to adjust them according to personal requirements. There are a variety of samples available. For example, you can use the Facebook and Instagram outlines to run an ad campaign, which is one of the cheapest ways of marketing nowadays. The martial arts video marketing samples have also been designed to meet high standards of quality and professional shooting.

    Dojo Muscle is not just a marketing expert but an expert specifically for martial arts. Our advice is particularly aimed at this industry and you can trust our skills to help you navigate through it. Given the latest trends of the marketing world, we are offering access to the best of video marketing to our clients. We aim to help them utilize this method in order to establish their footing in the industry and gain the competitive edge they seek. Through our training courses and sample videos, a martial arts school can enjoy exposure to a larger target market and successfully increased their student base.


    Christopher Perilli
    Christopher Perilli

    Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.

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