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  • The WHY Beats Everything When Marketing Your Martial Art School.

    May 23, 2017 2 min read

    The WHY Beats Everything When Marketing Your Martial Art School. - Dojo Muscle

    Quick story, I recall starting Jiu Jitsu as a white belt.

    I seemed to pick up a move called the clock choke really easy. It was my goto move. 

    And it was a move I tapped higher belts with.

    But for a long time I'd play my game hoping someone would turtle up to give me the opportunity to use it. 

    I found myself letting good opportunities go by in hopes someone would turtle up so I can do the clock choke.

    Well one time I was training with someone who anticipated this, and each time I went for it.

    WHAM I'd be laying on my back over and over again. 

    This was frustrating. After a while I become privy to the game he was playing so I started to adjust my game to accommodate his "death roll". 

    And eventually it worked I was back to tapping people. 

    But it wasn't until I learned why I was doing what I am doing and how I was getting put on my back each time that it became effective. 

    It's all about the why in business. Martial Arts Marketing on all levels needs to be learned and taught the way. 

    Any martial art itself you know why you are doing something. So it needs to be the same when it comes to martial arts promotion as well. 

    Too many coaches teach people what to do.

    What happens if I am not around? What happens is nothing. Exactly if you don't know why you are doing something --- Nothing happens.

    Or the wrong things happen because you are applying what you think the right move is to the wrong time. 

    Something I learned in Jiu Jitsu. 

    The right move at the right time works.

    The right move at the wrong time does not. 

    This is simple but seemingly complex to grasp for many people.

    Including myself at times. 

    It's why knowing concepts will always beat all of the techniques and tricks out there.

    It's why we stay teaching concepts over tricks and tips. Because it's concepts that will crush in the end and tips and tricks change from moment to moment. 

    Let me relate this back to Jiu Jitsu the moment he started to grab my arm, when I didn't know what to do, I was left at the mercy of that horrible roll.

    But once I realized how to position my weight, how to not do this but do that, and why I was doing it at that time. It all worked out. 

    Business is just like this.

    Knowing why you are doing something allows you to be in control.

    It allows you to take back your marketing, and your hold and grasp on the conduit to make you cash. Over and over again. 

    The same concepts I use to promote Dojo Muscle, are the same concepts I've used to sell the MA Video Blueprint, Dojo Videos, The Video Authority, Make Pixel Mobb the TOP goto Fitness Production Company in the game and crush it will sales and marketing.

    The why doesn't change. The tips and tricks do. 

    Become obsessed with the WHY. 


    P.s. The MA Video Blueprint we dropped the price back down to $37. 

    Christopher Perilli
    Christopher Perilli

    Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.

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