I recently read this article:
These are a few excerpts to it:
Publishers’ organic reach per post on Facebook dropped by 52% through the first half of 2016, according to research from SocialFlow reported by MarketingLand.
Facebook is going video-first. In the past couple years, Facebook has consistently expressed its support for video, with executives (including CEO Mark Zuckerberg) stating their expectations that the News Feed will be almost entirely video within five years. SocialFlow’s research corroborates this.
This means that eventually posting any information in writing or regular posts in your Facebook Page means they are only going to show half.
Then in a few years even less.
The only fix is to get on Video. Now there are a few ways you can do this.
1) Make your own videos. Making your own videos is always going to be the best course of action. Making your own videos also gives you your own unique voice.
After all it's that voice that is what is really selling your business. YOU. Uniquely you.
Not a sales tactic not a sales strategy, ultimately your brand and voice sells who you are. And video engages like nothing on the planet. So creating your own videos is killer> And super easy to do with as little as just your mobile phone. I outline a bunch of these ideas in this post:
The video that comes out of the iPhone or the Samsungs are INCREDIBLE. And they stand next to high quality expensive cameras now. With a little know how. I've seen first hands the coaching clients we have who didn't film very well go to making insanely responsive videos that get them leads like crazy, while cutting their costs by almost 75%! Here is a product named http://www.thevideoauthority.com that walks you through the entire process. From start to finish. How to plan, film, edit, produce, and deploy money generating videos that take your business to the next level.
2) If you don't have the stomach for creation or don't have the time, another great way is to have a professional create something for you. You can goto http://www.upwork.com to find a bunch of talented editors to put together your own footage. Maybe a student's parent has a camera, or maybe someone in your camp is a creative. You would be surprised how many people dabble in the camera world and almost ALL DSLR (Which are photo cameras) now have video capabilities.
Finally if you needed something specific for the martial arts industry, you can always check out our videos at Dojo Videos. http://www.dojovideos.com which has been crushing it for so many schools all over the world.
Which means that the Martial Arts Video Marketing Revolution is preparing for take off.
I am driving.
And you are all in first class with tons of bubbly.
Romeo my trusty attack Chihuahua he's top flight security guarding the door for any of those zombies who don't want change.
Some people shake up industries. Some people save them.
In this post, I will go over where I think trends are going for Martial Arts Marketing - and Gym Marketing for the remainder of 2023 and into 2024.
Seasons come in, and seasons go out. And if the last few years taught us anything - everything can - and probably will change.
As a fitness or martial arts instructor or as a gym or dojo owner, maintaining a solid connection with your students is essential for ensuring the success and growth of your classes.
One effective method of fostering these relationships is student retention cards and handwritten notes.
This training was created for our free Facebook group (you can join the group here). But I thought it was so good I had to share it with the world.
Every year I compile a list of whats working and what isn't on Facebook (where I promote mainly) and I print it out and keep it handy.