Everyone seems to be asking about how can we leverage Facebook? Buy ads, use apps, what will give us the edge?
Here is the secret.
There is no edge.
Now that we have that out of the way we can get down to business.
Let’s be real, if any of this was easy everyone would have 100,000 page likes and a online presence that drives thousands of dollars in revenue every month. If you run a school, gym, or sell products, it’s the same. Since only a small percentage of people actually leverage Facebook in a way that drives revenue, it’s safe to say it is not easy. The testament that people have done it however means that it is doable. It’s just a lot of work. Don’t let anyone fool you. Don’t fool yourself into believing some package for $599 or the like is going to get you traffic. We have spent thousands of dollars on ads over the course of 2 years. They work, but if you aren’t building an audience first they are wasted money.
You have to have a voice, you should stand for something and you have to make people either love you or dislike you.
The most crucial part of Facebook Pages is interaction. Having likes is not enough. You have to be engaged with them daily, every few hours, for it to really have an impact on your page’s overall reach and effectiveness. People love to talk especially about themselves, engage with them like you would in real life. Allow them to speak on themselves, allow your page to be a forum for others.
To make an analogy (I love analogies!) If you went to a party, and sat in the corner, hunched over, I don’t think you would be the life of it.
You would have a much better experience, and create the possibility of making new friends if you engaged with others in regular conversation. Once people like you they open up to you, after a while it becomes trust, trust becomes confidence, and experience become credibility and when you have trust and credibility you have everything. Customers will buy from you over and over without hesitation.
It’s like anything else in life, the more you want something the more you do it the more time you spend on it and the better you get. The price to that is time, hard work, dedication, consistency, and sweat. Lots of it. Lot’s of testing and measuring. Seeing what works and what doesn’t. The best strategy is to try stuff out see what works for your style, your posting frequency, message and your crowd. What works, do more of, what doesn’t adjust a whole bunch of times first and if they don’t work well for you don’t do it.
The best way to be is to give people who frequent your page what they want, if you have a school page, post kids, tag them, get parents to comment, post party images, post positive inspirational images and quotes ask people to like it, share it, comment on it. Get involved with people. To have a rich experience in life with others, you have to be social, fun and easy to get along. Same goes for Facebook pages. Keep at it, it will take time, but you can do it. Use the share with friends button to start in your own network then branch out. Use Facebook to appreciate your students, give praise or appreciation for a specific student if they do something great, or a belt promotion.
Just get in there and start, better to get going at 70% than to wait till 100% and never get going.
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Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.
As a fitness or martial arts instructor or as a gym or dojo owner, maintaining a solid connection with your students is essential for ensuring the success and growth of your classes.
One effective method of fostering these relationships is student retention cards and handwritten notes.
Christopher Perilli
Author
Christopher Perilli is the owner and CEO of Pixel Mobb. Pixel Mobb owns Dojo Muscle, Dojo Muscle Up™ and Pixel Mobb Academy. He's work with top of Fitness, Martial arts and World Renowned Music Artists. Featured in Entrepreneur Magazine and Wowmakers. Chris is an artist, writer, designer, producer and martial artist. Currently a Purple belt in Gracie Jiu-jitsu (Dante Rivera Brazilian Jiu Jitsu) - has trained Boxing and Muay Thai. His goal is to help as many school owners spread the greatness of martial arts to as many people as possible, while making your school look the very best it can.